Case Study

Central Location Testing

The Challenge

Our client needed to understand how big an impact a change of ingredient had on consumer perception of the product across different variants, and deliver this information in a very limited time frame.

Tools

  • Central Location Test
  • Face to face interviews

Deliverables

  • Quantitative report
  • Statistical Analysis

Our Solution

Our team worked quickly and effectively, managing all logistics to ensure the whole project ran efficiently. We had just 10 days from brief to final report to set up and speak with 800 consumers. Each consumer assessed a fresh product sample and completed a questionnaire based on the product fragrance.

The Outcome

Delivered accurate, actionable results – fast – giving our clients the clarity and confidence they needed to progress with a very difficult decision.

More Studies