Case Study

New Pack Appeal

The Challenge

  • To understand how loyal users react to an innovation
  • To carry out the research in the German and Brazilian market 

Tools

  • In Home Product Testing with Impact App Videos
  • Focus Groups

Deliverables

  • In-depth Report
  • HD edits with English Subtitles

Our Solution

  • Sequential Monadic In Home Usage
  • Rotated Testing Order
  • The Impact App was launched globally and used by consumers to record their applications and thoughts surrounding the products
  • Creative Focus Groups to understand key impressions

The Outcome

We provided clear recommendations of how to approach each market differently for a successful launch

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