Case Study

Exploring challenges prior to product relaunch

The Challenge

To gain understanding around the nail files new proposed filing heads including the efficacy of each material and it’s positioning

Tools

  • Product testing followed by interviewer led questionnaire
  • Each consumer tested 4 different variations of the product

Deliverables

  • In-depth report
  • HD filming and video edits

Our Solution

We used our adaptable facility to host multiple product testing and questionnaire led interviews. Each interview focused on product preference.

The Outcome

  Single sided products offered simplicity whereas the dual sided products were slightly more confusing

  Coarseness was very important to consumers

  Improving the grip would make the device better

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