Case Study

Introducing Emotion into a Functional Category

The Challenge

  • To identify the best communicator of brand personality
  • To optimise on pack communication
  • To achieve at shelf differentiation and stand out 

Tools

  • 30 x in depth interviews
  • Shopper:Lab™: 200 x At Shelf Interviews

Deliverables

  • In-depth report
  • HD video footage & edits

Our Solution

  • In depth interviews to understand key impressions
  • The use of language generation exercises to enhance on pack language to connect key product benefits with an emotional pull
  • At shelf monadic quant with HD video capture: current benchmark vs. new pack tested for key attributes 

The Outcome

We identified the potential issues at shelf – addressed them… and provided clear statistical and visual evidence through HD footage to ensure successful pack launch.

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