∙ To understand if the new packaging delivers against key objectives
∙ To understand if the packaging fits with the iconic brand
∙ 2 x exploratory workshops with Shopper:Lab stimuli. Engaging and creative groups to explore and understand how the new packaging fits with the brand
∙ Quant shopper; consumers will shop the fixture then complete a 10 minute quant interview at shelf. This was split into two cells. Cell A: Current Packaging, Cell B: New Packaging.
∙ Top Line Report
∙ Data collection and coding
∙ Statistical analysis
∙ HD filming and video edits