Case Study

Packaging Understanding

The Challenge

  To understand the approach sufferers of chronic pain take and gain understanding of how they deal with their pain

  To gain insight to the consumer preferred functional and design attributes


  16 x IDIs split across the North & South

  2 x Focus Groups


  HD Filming

  Project Management & Facility rental

  Live streaming

Our Solution

We used our experienced team to conduct in-depth interviews to understand how consumers approach pain

The Outcome

An in-depth understanding of consumers approach and perceptions of pain

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