Case Study

In Home Usage Test

The Challenge

To assess the sensory perceptions of a prototype formulation during different moments of the consumer journey

Tools

  • In Home Product Placement
  • Online Questionnaire
  • Consumer Text Diary

Deliverables

  • In-depth Report
  • Statistical Analysis
  • Consumer Product Photographs
  • Consumer Language Wordles

Our Solution

  • Sequential Monadic
  • Rotated Testing Order

Consumers tested each product  - they had to provide photo's of where they placed their products to confirm they were being stored in the right environment. They were asked to text daily with 3 words describing their application experience - this allowed us to track any developing issues.

The Outcome

  • The findings created evidence that supported the businesses primary choice
  • Our client was able to progress to prototype launch!

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