Case Study

Sensory Packaging

The Challenge

  • To understand all sensory packaging aspects of a range of hair care products, from visual impact through home usage


  • Sensory Deprivation sessions
  • In Home observations
  • Focus Groups


  • In-depth report & analysis
  • HD video footage & edits

Our Solution

  • We used sensory deprivation techniques to understand exactly how consumers learnt about the product and brand from the touch, feel, shape, sound and actuation techniques. 
  • Other haircare packaging was assessed to understand how to optimise the hair care packs further.

The Outcome

Packaging which uses shape, sounds, actuation and feel. The feel of the pack meets the practical and emotional needs of the consumer. 

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