Case Study

Understanding Packaging Preference

The Challenge

  To understand the consumer preference on new routes for packaging vs. current packs

  To understand their preference of old vs. new logo

  Give confidence to their business that this is the right route to take to grow the brand

Tools

  3 cell monadic online quantitative survey

  3 cells: Cell 1 – current, Cell 2 – new design 1, Cell 3 – new design 2

Deliverables

  Data Management

  Coding

  Stats Analysis

  Top line report

  In-depth report

Our Solution

We used a quantitative methodology to understand how 600 consumers perceived the brand and where their preference lay in terms of new packaging

The Outcome

The new pack was preferred significantly more frequently than both other options for overall preference, modernity, taste perception, suitability for everyone and purchase interest

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