What consumers say they do, isn’t always what they actually do…this is why you need an ethnography research strategy.

We use our innovative impact app to capture consumers in the moment, frequently uncovering unarticulated needs and the unexpected.

We observe what they do, what they see and what they feel in-home, in-store and anywhere else you want to explore. 

Our impact app delivers:

  • High quality video footage of product interaction
  • In-store observations
  • Understanding of key touch points
  • Insight into consumer habits
  • Understanding of consumer challenges
  • Consumer language