The first industry tool that can capture sensorial, emotional or behavioural feedback exactly when it happens, in the real world. We assessed the tools available for understanding moments (diary apps, social listening, neuro and the rest) and realized there was a huge gap. Nothing could combine a near to system 1 appraoch with actually being in the real world, at a scale large enough to generate robust insight. So we hit the lab and Clickscape was born. Now used globally by clients who need to understand their product performance over time, and get closer to the moments that matter.