About PaddyW

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So far PaddyW has created 5 blog entries.

Covid and The Northern Powerhouse


I was asked to do a podcast recently, with a coaching company we have a relationship with, and the subject was Covid. I was ready to make my excuses, but they quickly followed up that the purpose was to celebrate the northern powerhouse and in particular the innovative approach taken in this region to [...]

Covid and The Northern Powerhouse2022-03-11T16:36:15+00:00

Parenting in Lockdown


With negative media reports of staff working and sending emails after traditional working hours, it got me thinking - do we need to worry that our team are working unsociable hours in these times, or is this better for them? The Blue Yonder team have all been incredible throughout the pandemic and have worked [...]

Parenting in Lockdown2022-03-11T14:52:13+00:00

The 24 Year Breakthrough


In December 2020, the agency I founded over 20 years ago, won the Breakthrough Business of The Year Award. Awarded by the UK governing body of our industry, The Market Research Society (MRS) it is, in my opinion, an award really worth winning, bestowed on merit, regardless of who you are or what you [...]

The 24 Year Breakthrough2022-03-11T14:52:43+00:00

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