C4RI: Examples of Innovation

Welcome to the Campaign for Real Innovation, a program dedicated to demystifying the concept of innovation and making it more accessible for global teams. Our events feature leading client-side and independent innovation experts who not only talk about innovation, but also live it.

Our team includes Emma Goff, Jonathan Million, Paul Thomas, Tiana Conley, Ben Diamond, Neil Patel, and Michelle Roberts, all of whom bring a wealth of experience in the field. With backgrounds at major companies such as Unilever, Beam Suntory, Mars Wrigley Reckitt and General Mills, our speakers know what it takes to drive real innovation.

It is essential to look at existing examples of innovation when trying to understand true innovation because it can help to provide concrete examples and illustrate how innovation has been successful in the past. By examining these examples, it is possible to gain insights into what has worked in the past and what strategies or approaches may be effective in creating innovative products or services. In this episode, our speakers discuss several examples of innovation, such as Velveeta’s packaging and marketing strategy, Nespresso’s coffee pod machines, and Miller’s fruit corner yogurt, all of which have driven growth and changed the way consumers think about and engage with products in their respective categories. These examples can serve as useful models or case studies for understanding the key elements of successful innovation.