Examples of Innovation
C4RI: Innovation Foundations Episode Four
Looking at existing examples of innovation illustrates just what is possible when innovation strategies are successful: what was ‘disruptive innovation’ is now so fundamental to every day lives, manufacturers now deliver only tweaks to keep their products winning in the real world.
In this C4RI episode, our speakers discuss several examples of innovation, such as Belvita’s packaging and marketing strategy, Nespresso’s coffee pod machines, and Muller’s fruit corner yogurt, all of which have driven growth and changed the way consumers think about and engage with products in their respective categories. These examples serve as powerful case studies for understanding the key elements of successful innovation.
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