Making sure you win in the real world

Claims are a huge part of how we experience products: on pack, in TVCs, in magazines, on social media, on giant, digital billboards in Times Square (Yes, our name has been up there in lights!). A product may deliver superiority, but to truly succeed, it needs to have another edge: a compelling claim that drives purchase.

Often, claims studies are expensive: the greater the risk of competitor challenge, the higher consumer numbers are needed. If claims then fail, timelines slow, budgets are diminished. We need to change this: we need to innovate in the claims space.

Global leaders in FMCG Claims, R&D and Product Testing, we work with some of the world’s biggest brands, and will be sharing innovative approaches to claims research which are proven to ensure we win in the real world.

The Campaign for Real Innovation

Topic: Methodological Innovation in Claims: making sure you win in the real world

Format:  45 mins online webinar

Date: Wednesday 7th June 2023

Time: 2pm – 2:45pm GMT

73% of guys in a consumer study preferred AXE fragrance scent to Blue de Chanel

*Source Blue Yonder Research 2022