Methodological Innovation in Claims

What to expect…

Led by Kate Binner, Blue Yonder’s Head of Sense:Lab, and Senior Director Rachel Holdsworth, this 45 minute online session will be practical and inspirational in equal measure.

Learn how to make sure your claims win where they matter.

This workshops covers:

  • Designing and testing methodologies:
  • Find the right methodology for your claim to beat the competition
  • Run agile pilots to gain confidence before high time and money investment
  • Understand strengths and weaknesses of different approaches
  • Working to global best practice: ensure claims are legally robust whilst giving claims the best chance of success
  • Creating claims portfolios: create powerful portfolios to withstand legal challenge
  • Ensuring claims are compelling: just because we can make a claim, doesn’t mean we should – make sure consumers buy into claims
  • Bringing great claims to life: trade marketing is a core part of claims. We’ll train delegates in how to create powerful video testimonials and engaging presentations to win internal and external stakeholder buy in.


Sign up to reserve your place!

Please let us know if you need any reasonable adjustments regarding accessibility for your visit or if you have any dietary requirements?

Join us at 2pm GMT for an online webinar on Wednesday 7th June 2023 – complete the form to sign up.

*Please note the change of date, time and format – due to popular demand we have decided to make this session available via an online webinar.