C4RI: What is Innovation?


Welcome to the Campaign for Real Innovation, a program dedicated to demystifying the concept of innovation and making it more accessible for global teams. Our events feature leading client-side and independent innovation experts who not only talk about innovation, but also live it.

Our team includes Emma Goff, Jonathan Million, Paul Thomas, Tiana Conley, Ben Diamond, Neil Patel, and Michelle Roberts, all of whom bring a wealth of experience in the field. With backgrounds at major companies such as Unilever, Beam Suntory, Mars Wrigley Reckitt and General Mills, our speakers know what it takes to drive real innovation.

In today’s world, the term “innovation” has become increasingly vague, with claims of innovation being made across all sectors. The scope and definition of innovation is blurred, leading to confusion for organizations trying to understand how to effectively innovate. That’s why we’ve decided to take on the challenge of defining, inspiring, and putting into practice true innovation.

Join us and discover how to truly innovate and give your organization a competitive edge.