Every interaction with a brand no matter where we are in the purchase journey leaves an impression, positive or negative. And there are so many more of these that we think there are. In Brand:Lab and Blue Yonder we refer to this as understanding the journey in HD detail. But how do you find [...]
Why most sustainability research fails to hit the mark: A rallying cry for behavioural, in the moment research (Clickscape) Asking people how much they really care about sustainability is a topic that gets plenty of eye rolls in any client organisation in 2022. The main criticism? We’ve heard it all before. “The problem is, [...]
Real Tech For Real People In this fascinating presentation, Hannah Kirk tells you everything you need to know about a piece of Blue Yonder innovation: ClickScape. ClickScape allows our researchers to gain insights from the moments that matter. “Life is just a series of moments. If you miss the moments, you miss your life” [...]
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