Covid and The Northern Powerhouse


I was asked to do a podcast recently, with a coaching company we have a relationship with, and the subject was Covid. I was ready to make my excuses, but they quickly followed up that the purpose was to celebrate the northern powerhouse and in particular the innovative approach taken in this region to [...]

Covid and The Northern Powerhouse2021-10-14T10:45:02+00:00

Parenting in Lockdown


With negative media reports of staff working and sending emails after traditional working hours, it got me thinking - do we need to worry that our team are working unsociable hours in these times, or is this better for them? The Blue Yonder team have all been incredible throughout the pandemic and have worked [...]

Parenting in Lockdown2021-07-15T13:51:21+00:00

The 24 Year Breakthrough


In December 2020, the agency I founded over 20 years ago, won the Breakthrough Business of The Year Award. Awarded by the UK governing body of our industry, The Market Research Society (MRS) it is, in my opinion, an award really worth winning, bestowed on merit, regardless of who you are or what you [...]

The 24 Year Breakthrough2021-08-02T11:27:34+00:00

What a 1968 vinyl White Album teaches us about insight


This is quite a risky thing to say. Sometimes I think the real world is undervalued by the insight industry. You know, the world where you give a product or idea to a person in their real context, and just watch or listen. It’s risky because it immediately leaves me open to sounding like [...]

What a 1968 vinyl White Album teaches us about insight2021-07-15T14:46:41+00:00

Client briefs are demanding, time consuming, uncertain and often very untimely… which is exactly why I love them!


In these times of Faster, Cheaper & Better, agencies and clients are constantly pushing and squeezing the boundaries of what is necessary in a process and what isn’t. This has led to some very successful systemisation of tasks that require very little thinking, are more logistical and better done by robots. This thinking, in [...]

Client briefs are demanding, time consuming, uncertain and often very untimely… which is exactly why I love them!2021-08-02T11:24:21+00:00

Where insight can really drive growth


In the Moment Matters We are all trying to live in the moment more; we know it’s where the happy, healthy people are. We see this in the success of wellness platforms, and the growth of services offering us more‘mindful’ ways to live. We also see it in the popularity of more analogue means [...]

Where insight can really drive growth2021-07-15T15:00:11+00:00

What is a modern insight agency?


Last July I decided to change my country, my company and my clients. I left Asia after 6 years and came home looking for change... Since then I’ve had more existential, and often late night, conversations than at any time of my life since I hung out with philosophy students at uni... What is [...]

What is a modern insight agency?2021-06-28T11:12:37+00:00

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