Client Stories

A fantastic meat free protein brand needed to know if its bold new angle on food would resonate.

We blended facial coding, quant metrics and video feedback together: data for the facts, facial coding for the emotion, video so the client could look normal people in the eye and hear them.

We kept it lean, smart and focussed, and delivered within a week for £7k per video. The client pushed on.

Holistic qualitative and ethnographic brand mapping: observing and understanding how products were seen and used in relation to each other – defining subcategories, learning the ‘rules’ for each of them, identifying the leaders – and finding the gaps.

We changed the game; instead of unsuccessfully competing in a saturated sector, we could be the champion in another. The concept was rewritten, the artwork was updated, the ads were recrafted – and the product began to fly.

Optimised graphics, sizing, price points – and absolute confidence in product performance post launch.

We went back to basics. Explored needs. Understood the practical realities. The emotions. The fears. We went into store. We used tech to let people share their true selves and needs without embarrassment. Then we brought it all together in video nuggets. Easy to view and share around a global stakeholder network. And so the strategy moves forwards. It’s about making the complex simple.

We needed 10 dishwasher machines all in situ, all identical, all at the same site. This required us to think outside the box and look at the options we had available. We settled with utilising ‘serviced apartments’; standardised rooms each with a standardised dishwasher to mimic a real life environment. We hired out 10 separate rooms over the course of a week, one for each fragrance, and asked consumers to attend in small groups and assess the fragrance in a rotated order, answering questions about each.

Where to focus for comms and experience? It was local that mattered. The global brand could unite and add value to each location brand, but it was the practical, on the ground aspects that were driving value share. So our client refocussed that. This is what we do. We uncover what matters and prioritise it for you. We cut to the chase, and focus on the actions for growth.

We identified the touchpoints – what mattered most, when and where; telling our client where to focus time, effort and budget. We benchmarked vs competitors: where are the gaps? We understood precisely what superiority looked like in the moments that really mattered…and we brought it all to life with powerful video edits. This changed the game. We got buy in at VP level, and a new way of working for the Global R&D team. Most importantly, we got product superiority.

First off, fragrance is emotional. Massively. We needed to capture this and tease every moment of pain and pleasure from product users. In home visits, filmed to TVC standard struck gold: we found the meeting point of functionality and practicality and tracked it through product usage. We used Clickscape, in the moment tech, to prove product superiority. One click positive, two clicks, negative. Liking + frequency + absence of negative = revolutionary new fragrance tech – and accompanied by cinematic consumer testimonial videos it means absolute stakeholder buy in. Job done.

We found multicultural pro dancers. We put the product to the test. REALLY to the test. Hours and hours of high octane rehearsals in heated studios: we filmed real life. In real time. To TVC standard. The difference was real. It changed the deo game. It changed the R&D game: it gave the team a voice which powered through brand teams and straight to TV. It got us stocked. It got us sold. It got the bar moved even higher.

We asked the traditional measures in not-so-traditional ways. The first look at the product was at shelf. What’s too cheap, too expensive and just about right? … But we went beyond this; we got people to take it home – eat it in the real world and tell us again: what would they pay?