We are proud to announce that Gemma Baldwin has joined our specialist Qualitative team as an Insight Director & Team Manager.
Gemma is currently on the board of the Association of Qualitative Research and joins us from Relish Research where she was previously an Insight Director and part of the SLT. She will manage the qualitative team here at Blue Yonder, while also working closely with key clients on strategic and R&D projects.
Karen Schofield, Head of Qualitative & People Growth Strategy at Blue Yonder, said, “Gemma has great credentials in both R&D and strategic qualitative research, plus significant team management, coaching and training experience, and is a fantastic addition to our growing qual team. I’m looking forward to working closely with her as we continue to grow our qualitative offer in 2022 and beyond.”
Welcome aboard, Gemma!