Innovation in insight
Unmet needs come to Blue Yonder to be satisfied. Got a new technology or an idea that existing methods can’t handle? Looking for new tech but not for tech’s sake? Come and talk to us.
In the last two years, over half of Blue Yonder profits have been reinvested into R&D work. Jonathan Million, Chief Innovation Officer, sits on the board of the business.
Entrepreneurship is always represented in key decisions. There is always time for a brainstorm, that meeting before the brief, the ‘what if…’ conversations. This is, after all, why the team come to work. Simply, it is the DNA of the team.
This approach creates a Modern Kind of Agency
Three kinds of Innovation
Blue Yonder began life in the late 90’s when Unilever’s favoured delivery company went bust. Our founder, Jonathan, was a driver for that firm.
Entrepreneurial by nature, he asked if he could do the driving – then he did it better and faster. Over the next 20 years he worked his way up the value chain, building one of the UK’s leading R&D insight companies. Now our Chief Innovation Officer, Jonathan continues to follow his first love; ideas and doing things faster and better.
His entrepreneurial mindset remains critical to our culture. Platforms, tools, innovations aside, it’s the mindset that makes us different.
The first industry tool that can capture sensorial, emotional or behavioural feedback exactly when it happens, in the real world. We assessed the tools available for understanding moments (diary apps, social listening, neuro and the rest) and realized there was a huge gap. Nothing could combine a near to system 1 appraoch with actually being in the real world, at a scale large enough to generate robust insight. So we hit the lab and Clickscape was born. Now used globally by clients who need to understand their product performance over time, and get closer to the moments that matter.
The research world has changed. It’s getting faster. Global brands need to keep up with lean start ups – so they need to get agile, they need to act faster, and they need confidence they are moving in the right direction: progress or pivot?
For early stages: pack claims, formulation claims, concept, demos
- When you need confidence that you are making the right decision
- When you need to make quick decisions: progress or pivot
- When you need to understand appeal vs current idea/products or vs. competitors
- When you need to choose a lead option from several sets of stimuli
So, we developed Digital Dart. It’s fast and cheap because it’s focused and efficient – not low quality.
Controlled surveys delivered via our specialist, user friendly app.
Surveys around events or time periods.
Delivered wherever people are, whatever they are doing
Allows you to check performance of products at regular intervals