We are proud to announce that we have appointed Mat Sloan as Head of Brand:lab, our specialist marketing insights department.

Before joining Blue Yonder, Mat was a senior director at Catalyx and has also worked for companies including Black Swan Data, Streetbees and Savanta.

He will be joining Brand:lab, our team of marketing insights experts that carries out research for brands on areas such as concept and advert testing, performance tracking and optimisation, and demand segmentation using mixed method research, data consulting and neuroscience, among other tools.

Our CEO, Richard Heath, said: “I am thrilled to welcome Mat to the Senior team at Blue Yonder to run Brand:Lab. I’m excited to see Brand:Lab flourish under Mat’s leadership.”

Welcome to Blue Yonder, Mat!

From: Research-Live.com