This video was originally featured in the NewMR 2022 conference. In this session Hannah Rogers discusses Attribute Mapping, a tried and tested Blue Yonder methodology which helps us delivery valuable insight for our clients

In this one day, digital conference Hannah Rogers discussed how Using an innovate A-Map methodology, we developed a participant-centric, gamified, fast-paced approach – tapping into system 1 and system 2 thinking and delivered an unprecedented set of design rules to significantly shorten the PD lifecycle. In this session, we share precisely how we achieved it – practical lessons to help clients achieve their goals.

Meet the Speaker: