Blue Yonder hires Rachel Holdsworth as Senior Director of Sense:Lab

Research and Innovation research company Blue Yonder has appointed Rachel Holdsworth as senior director in it’s R&D specialized Sense:lab team.

Research and Innovation research company Blue Yonder has appointed Rachel Holdsworth as senior director in it’s R&D specialized Sense:lab team.

Rachel joins from Spark MR, bringing with her 15 years of experience helping UK and global clients bring innovations to market. Kate Binner, Head of Sense:lab said ‘Rachel’s experience is perfect for us. She sits exactly at the Blue Yonder sweet spot; mixed method and mixed R&D and Brand insight expertise. She is going to be invaluable for our clients and our people’

Rachel will be taking the lead on key client relationships. She is the latest member of the team to join from beyond the immediate Leeds area as the company continues to commit to a flexible and hybrid future. “I’m already excited to be working with a team of people who live and breathe client solutions, a passion for research and exciting innovation; I can see how this filters across every part of the business” Said Rachel.

Managing Director, Richard Heath added ‘The talent people have with clients, and their ability to help guide and develop our young team are far more important than where they live these days. We’re so excited at the expanded possibilities for recruitment we see post pandemic’