Everything Speaks: Introducing The Sustainability Moments of Truth (SusMOT)


The Micro moments in life matter, they form impressions (conscious and subconscious), and make or break what we will do next. It’s what I believe, it's what Brand:Lab believes. Jan Carlzon of SAS - Scandinavian Airlines first called these moments of truth (MOT) in the 1980s, then Procter & Gamble and Google. The big [...]