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FAQs

Who is Blue Yonder?2021-08-20T08:17:48+00:00

Blue Yonder Research is a Market Research Agency based in Leeds. We carry out research on a wide range of products and services from various industries. A key part of what we do involves inviting consumers to give us their opinions about our clients’ products and services.

How can I take part in research?2021-08-20T08:25:41+00:00
  • First of all, you need to become a Blue Yonder Consumer Panel member by registering via the following link: Click here
  • You will be asked to complete a ‘joiner survey’. The answers you provide to these questions will help us identify the studies to invite you to take part in that you most likely qualify for.
  • Once registered, you will start receiving invites from us when a new study is available. The initial invite survey for each study will determine whether you are eligible to take part.
  • You will also be provided with log on details to your own personal Consumer Panel Dashboard where you can check for new studies, update your contact details and update you joiner survey information to ensure that you are invited to the studies most relevant to you.
What type of research opportunities do we offer?2021-08-20T08:29:11+00:00
  • We like to keep our studies exciting and engaging, so each study is rarely the same. The types of research we offer include, but is not limited to:
    • Shopper – You are invited along to a mocked-up shop, including aisles and tills. You complete a shop based on your normal habits and then are surveyed about certain aspects of your experience.
    • Booths – You are invited to test a product in our specially designed sensory booths and provide your feedback regarding certain aspects of that product.
    • Central location test (CLT) – You are invited along to a central location, such as our stunning Consumer Innovation Centre in Leeds, to evaluate a product to then be interviewed about your opinions. The interviews themselves can be carried out by one of our trained researchers or you may be asked to self-complete a survey on a tablet.
    • Focus Groups – You will be invited, along with a small group of other consumer panel members, to give in depth opinions and views to our trained moderators.
    • Online Surveys – You would be sent a survey by email to complete at your own leisure.
    • Home Usage Tests (HUTs) – You would be provided with a product to use for a certain amount of time then feedback your opinions based on that usage, via an online survey.

 

As mentioned, we love keeping our research fun and interesting, so each study is rarely the same. You could be asked to get creative by making us a collage to show how you feel or asked to send us a video of your reaction to a product. The possibilities are endless!

Consumer Panel2021-08-20T08:29:41+00:00
  • I need to update my personal details (name, address, email, phone number etc.) How do I do this?
  • I no longer want to take part in research, how can I be removed from the panel?
  • I do not live in the Leeds area; can I still Join the panel?
    • Absolutely! Although we conduct tests at our research facility in Leeds, we also run many studies across the rest of the UK and beyond, so we’d love you to join.
  • Who will have access to my information:
    • Please review our privacy notice for further information regarding how we handle and process your information: https://www.blueyonder.agency/privacy-notice
    • We will also provide you with further specific information regarding how we handle and process your information for each individual study you take part in.
    • Don’t worry though, under no circumstances will your information be used for any other purpose than those specified to you i.e. research purposes. You definitely won’t be sold anything or use your information for marketing purposes, and we certainly won’t pass your information onto other parties for this purpose either!
How will I be contacted about research opportunities?2021-08-20T08:30:12+00:00
  • How will I be contacted about upcoming studies?
    • Normally, we send out invitations by email from survey@blueyonder.agency. You can also log on to your Consumer Panel dashboard to see if there are any studies that are relevant to you to take part in.
  • Is there a limit to the number of studies I can take part in?
    • There are certain limits to the number of studies you can take part in but these limits change depending on the type of research taking place. After taking part in a study, you may find that you don’t receive invitations to take part in certain studies for a couple of months but don’t worry if you don’t hear from us, your opinions are really important to us so we will be back in touch again!
  • I have qualified for a study; how will I be booked onto it?
    • Normally, you will automatically be booked onto the study and you should receive a confirmation email within 24 hours of completing the invitation survey. From time to time, we may need to call you first to check some additional information before confirming that you are eligible to take part. We will always inform you if this is required.
  • I have been booked on to take part in a study, will I receive a confirmation email?
  • I have not yet received a confirmation email how quickly will I receive this and who should I contact?
What should I expect?2021-08-20T08:30:40+00:00
  • It’s my first time visiting Blue Yonder, what should I do when I turn up?
    • Pretty simply, just turn up and our study host will meet you in reception and brief you regarding what’s required. We’ll let you know of any other specific requirements prior to arrival.

Focus groups

  • Do I need to do anything (homework) prior to attending or bring anything with me to the group session?
    • You may do, but we will always make sure you are aware of everything you need upon confirmation on the study and prior to the group session starting.

Home Usage Tests

  • Will the products be delivered directly to me or will I need to collect them in person?
    • This can vary between studies, but we will always make sure you are aware of the method before you commit to taking part in the study
  • Can I keep the products I test, or do I need to return them?
    • This depends on the study and can vary, so we will make sure you know what needs to be done with the test product before you take part.
What should I do if I am running late for an appointment/need to reschedule or cancel?2021-08-20T08:31:07+00:00
  • I am running late for my session; will I still be permitted to attend and who should I contact?
    • In the first instance, give us a call on 0113 2044 020 so we can check if you can still attend
  • I am booked onto a study but can no longer attend the agreed time, am I able to reschedule and who should I contact?
    • We are normally able to re-arrange appointments, but call us on 0113 2044 020 to check first
  • I am booked onto a study, but I need to cancel, who should I contact?
    • Call us on 0113 2044 020 as soon as you can as we may need to contact another Consumer Panel member to offer them the opportunity to take part instead
Incentives2021-08-20T08:31:31+00:00
  • What form of incentive will I receive and are any other types of payment available?
    • All our incentives are issued digitally. Upon completion of a study, you will be sent an email with a link to follow. This will allow you to choose one of several different digital gift cards. Once chosen, you will receive a further email that contains the code for the digital gift card. You can then go to that retailer’s website and spend your voucher.
  • What types of digital incentives are available?
    • You can review the types of digital incentives available for each country via this link but please be aware that some studies may not include the full selection of options to choose from: https://www.rybbon.net/gifts/
  • I have received the link for a gift voucher, and I am having difficulties claiming my incentive. Who should I contact?
    • You should contact Rybbon, our digital incentive provider, directly using this link: rybbon.net
  • Does my gift voucher have an expiry date?
    • You have 30 days to choose which gift you want and claim your voucher. The expiry date for the voucher itself will be supplied when you receive the voucher code.
  • I am taking part in a home usage test (HUT) with different elements e.g. video diaries and surveys. I have not completed all the elements; will I still be entitled to the full incentive?
    • Only once all tasks have been completed for a study will you be entitled to the full incentive.
  • I was late to a group session and not permitted to take part, will I still receive an incentive?
    • Unfortunately not. You need to take part in the full group session to be entitled to the full incentive.
Data Protection2021-08-20T08:32:04+00:00
  • How will my data be used, and will it be shared with third parties?
    • Please review our privacy notice for further information regarding how we handle and process your information: https://www.blueyonder.agency/privacy-notice
    • We will also provide you with further specific information regarding how we handle and process your information for each individual study you take part in.
    • Don’t worry though, under no circumstances will your information be used for any other purpose than those specified to you i.e. research purposes. You definitely won’t be sold anything or use your information for marketing purposes, and we certainly won’t pass your information onto other parties for this purpose either!
  • Will I be recorded, photographed, or filmed in my session and how will this data be used?
    • Not necessarily. If we would like to film you, we would always seek your informed consent before doing so.
  • I agreed to take part in a study but I’ve now changed my mind. Can I withdraw and will my data still be used?
    • You can withdraw from any study you are taking part in at any point at all. Your data would then be removed too. You can do so by calling us on 0113 2044 020 or email us at survey@blueyonder.agency
  • I do not agree to being recorded, photographed, or filmed; will I still be able to take part in the study?
    • You may still be able to take part but please do get in touch first to discuss. We’ll review on a case-by-case basis.
Covid-19/Lockdown Questions2021-08-20T08:32:31+00:00
  • Are you still conducting research during lockdown?
  • Is it safe to take part in research during lockdown?
  • I have fallen ill; can I still take part in research.
    • Give us a call on 0113 2044 020 to discuss.
  • I have presented with symptoms of Covid-19, can I still take part in the research?
    • If you have symptoms, we advise you not to take part in the research and to contact the NHS for further advice.
  • I have been in contact recently with somebody showing symptoms of, or somebody who has been diagnosed with, covid-19, can I still take part in research?
    • We advise you not to take part and to contact the NHS for further advice.
  • I have travelled to a high-risk country lately; can I still take part?
    • We advise you not to take part and to contact the NHS for further advice.

 

Although we would love for you to take part in the research, our top priority is to keep all of participants and staff safe. If you are in any doubt whatsoever, by all means call us on 0113 2044 020 to discuss. For questions specifically about Covid-19, your first point of call should always be the NHS.

Other general questions2021-08-20T08:33:06+00:00
  • What hours are we open?
    • Normally, our offices are open between 09:00 and 17:00 Monday to Friday.
  • How to find the Blue Yonder Facility
  • Is there parking at the Blue Yonder Facility?
    • There is limited parking at the Blue Yonder facility, however, if you are attending a study, we will always try our best to ensure that there are spaces available to accommodate you.
  • I am attending a study which isn’t at the Blue Yonder Facility, the car park is pay as you go, do I need to fund this myself or will I be reimbursed?
    • You will need to fund this yourself although we will always provide you with an appropriate incentive to include renumeration for this.
  • My friend is interested, can they come along and take part too?
    • This may be possible, it’s always best to give us a call on 0113 2044 020 and we can advise you from there.
  • Can I bring my child(ren) to the study with me?
    • Blue Yonder don’t provide any childcare facilities so recommend you do not bring children with you. However, please feel free to call us on 0113 2044 020 to discuss your options.
  • I clicked on the wrong option and now can’t continue, what do I do?
    • Give us a call on 0113 2044 020, and we can investigate.
  • My friends love these products, can I share some pictures with my Facebook group?
    • It’s great news that you and your friends like the products, but we would ask you not to share any details of the study on any social media platform. Many of the products we test are of a confidential nature and we may ask you to sign a confidentiality form prior to taking part in the study.
  • I have qualified for the study, but I go on holiday, can I take part when I get back?
    • This may be possible but call us on 0113 2044 020 to check.
  • How can I check that Blue Yonder Research is a genuine market research agency?
    • Blue Yonder Research is a registered Market Research Society (MRS) Company Partner and is governed by the MRS Code of Conduct. You can check that Blue Yonder Research is a genuine market research agency by contacting the MRS directly (0800 975 9596) https://www.mrs.org.uk/standards/online-register

 

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4325 Park Approach, Thorpe Park, Leeds, LS15 8GB

Phone: 0113 2044 020