AI vs Human Insight

AI and automation are revolutionising market research – but is AI really the answer to better insights? How do we balance human expertise and technology to make research faster, smarter, and more reliable?

In this episode of Beyond the Yonder, we talk to our very own Jonathan Million, Founder & CIO, Blue Yonder to discuss the key takeaways from his annual Innovation Report. In discussion with Hannah Over, Innovation Manager, Blue Yonder, this deep dive into research trends explores:

• The AI learning curve – how businesses are finally using AI effectively
• Agile market research – how to make smarter decisions faster
• Cutting costs without cutting insights – making the most of research budgets
• The evolution of qual/quant hybrid research – why clients are shifting towards mixed methodologies
• The AI power struggle – which platforms will dominate in 2025?
• Synthetic data vs real data – when to trust it and when to avoid it

As market research becomes more data-driven and automated, it’s more important than ever to know where AI adds value – and where human insight is still essential. Jonathan shares real-world industry insights to help researchers, product developers, and marketers navigate the future of innovation.

📖 Read Jonathan’s full Innovation Report 2025 here: Innovation Report 2025: Evolving Cautiously! – Blue Yonder

If you would like to discuss any of these trends further, please don’t hesitate to contact Hannah at [email protected]