The Campaign for Real Innovation

Welcome to the Campaign for Real Innovation (C4RI). Blue Yonder is on a mission to demystify the concept of innovation. We want to make it more accessible for client-side and agency teams alike.

The campaign is formed of articles, papers and events featuring industry leading clients and independent innovation experts who do not just talk about innovation – they live and breathe it.

In combination with Blue Yonder’s 20 years experience on the front line of innovation, we are determined to deliver inspiration and practical wisdom in equal measure to help teams get more innovation to market, with less pain.

Our team of industry experts includes Emma Goff, Jonathan Million, Paul Thomas, Tiana Conley, Ben Diamant, Neil Patel, and Michelle Roberts, all of whom bring a wealth of experience in the field. With backgrounds from leading global giants such as Unilever, Beam Suntory, Mars Wrigley, Reckitt and General Mills, our guest speakers know what it takes to drive real innovation. 

Are you client-side? Do you work in R&D in FMCG? Then this is the webinar for you….

Two leading FMCG innovators will join the Blue Yonder team in this live webinar.

Innovation is about so much more than the idea. There is a complex network of stakeholders, checkpoints, budgets, testing, selling that needs to happen to make the dream reality. And that’s just next years refresh, never mind the 3 year big idea pipeline.