The Campaign for Real Innovation (C4RI)2024-07-05T13:54:50+00:00

Real Innovation

Welcome to the Campaign for Real Innovation (C4RI). Blue Yonder is on a mission to demystify the concept of innovation. We want to make it more accessible for client-side and agency teams alike.

The campaign is formed of articles, papers and events featuring industry leading clients and independent innovation experts who do not just talk about innovation – they live and breathe it.

In combination with Blue Yonder’s 20 years experience on the front line of innovation, we are determined to deliver inspiration and practical wisdom in equal measure to help teams get more innovation to market, with less pain.

Our team of industry experts includes Emma Goff, Jonathan Million, Paul Thomas, Tiana Conley, Ben Diamant, Neil Patel, and Michelle Roberts, all of whom bring a wealth of experience in the field. With backgrounds from leading global giants such as Unilever, Beam Suntory, Mars Wrigley, Reckitt and General Mills, our guest speakers know what it takes to drive real innovation. 

The Campaign for Real Innovation - C4RI

The C4RI mission: to demystify innovation

  • To define innovation: what it is and what it is not: give teams the tools to recognise innovation

  • To give teams confidence to innovate: understand the barriers, understand the mindset and understand how to create the culture

  • To make innovation more accessible: it’s not just about creativity, it’s about relentless practicality

  • To create an innovation eco-system: connect to the right people at the right time

Culture is the most important driver of great innovation

We hear from Ben Diamant, Head of Design and Product Management at CMD Ltd, to find out why.

Interview key takeaways:

  • Importance of culture in innovation
  • Characteristics of a thriving innovative culture
  • Nurturing an innovation culture
  • Embracing a fail-fast philosophy
  • Navigating large organisations
  • Essential leadership traits

Do you have a new challenge?

Tell us about your project. Let’s find a way to get your business an edge.

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