The Campaign for Real Innovation (C4RI)2024-01-19T16:47:35+00:00

Real Innovation

Welcome to the Campaign for Real Innovation (C4RI). Blue Yonder is on a mission to demystify the concept of innovation. We want to make it more accessible for client-side and agency teams alike.

The campaign is formed of articles, papers and events featuring industry leading clients and independent innovation experts who do not just talk about innovation – they live and breathe it.

In combination with Blue Yonder’s 20 years experience on the front line of innovation, we are determined to deliver inspiration and practical wisdom in equal measure to help teams get more innovation to market, with less pain.

Our team of industry experts includes Emma Goff, Jonathan Million, Paul Thomas, Tiana Conley, Ben Diamant, Neil Patel, and Michelle Roberts, all of whom bring a wealth of experience in the field. With backgrounds from leading global giants such as Unilever, Beam Suntory, Mars Wrigley, Reckitt and General Mills, our guest speakers know what it takes to drive real innovation. 

The Campaign for Real Innovation - C4RI

The C4RI mission: to demystify innovation

  • To define innovation: what it is and what it is not: give teams the tools to recognise innovation

  • To give teams confidence to innovate: understand the barriers, understand the mindset and understand how to create the culture

  • To make innovation more accessible: it’s not just about creativity, it’s about relentless practicality

  • To create an innovation eco-system: connect to the right people at the right time

Watch on-demand

Are you client-side? Do you work in R&D in FMCG? Then this is the on-demand webinar recording is for you….

Innovation is about so much more than the idea. There is a complex network of stakeholders, checkpoints, budgets, testing, selling that needs to happen to make the dream reality. And that’s just next years refresh, never mind the 3 year big idea pipeline.

Led by Richard Heath and a panel of seasoned client-side R&D FMCG leaders with backgrounds from leading global giants such as Pepsico, ABF, Whitworths, Nestle and Kimberly-Clark, our guest speakers know what it takes to drive real innovation.

The webinar is now available for you to watch on-demand so you can hear real war stories, and inspiration from those who have been there and done it in leading businesses with top brands.

Meet the speakers

John McAughtrie
R&D Director and Consultant
Piper Kennett Ltd

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Michelle Roberts
Brand and Innovation Strategist
Red Line Foundry Ltd

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Richard Heath - Managing Director at Blue Yonder

Richard Heath
Managing Director
Blue Yonder Research

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Kate Binner Head of Sense:lab Blue Yonder Research

Kate Binner
Head of R&D Insight
Blue Yonder Research

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