Ensuring you win at the moment of truth
Shopper Research
How we do it
"We continue to look for more opportunities to positively reshape the market and you and your excellent team will be at the heart of those more challenging projects"
Client Stories
At shelf impact
Nailing a product’s performance is one thing, actually getting it in home is another. How well would a category challenging pack stand out, appeal…and hold its own against its competitor set?
The solution
200 consumers through Shopper:lab™ reacting to the pack where it matters for the first time – at shelf. Observation, qual and quant combined to dive deep into the shopper experience – and gain at shelf advantage.
The impact
Optimised graphics, sizing, price points – and absolute confidence in product performance post launch.
“Blue Yonder use Shopper:Lab™ in a unique way to give you exactly what you need to see. They understand what we want and work with us to make sure that we get it.”
“Blue Yonder present the kind of role model a new generation of research practitioners should be aspiring to – the right mix of research professionalism and responsiveness to client and business needs.”
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