Who We Are

Oracle are analysts, data scientists and coders. We deploy traditional and cutting edge treatments to find the edge in the data. It’s more than a data team, senior Oracle time is dedicated to learning new techniques, driving our understanding forwards. Oracle also do the basics exceptionally well. Our data is different because it goes through 12 layers of automated and human cleaning before we work with it.

Our Expertise

  • Exploratory product or proposition development

  • Key drivers, max diff., TURF, KANO

  • Penalty analysis

  • Profitability modelling

  • Conjoint

  • Coding and data automation

"“Blue Yonder are our silver bullet for insight; they took our category from decline to 6.3% growth in a single quarter”"

Brand Director, UK

Client Stories

Ready to talk?

Tell us about your goals. Whatever the stage, whatever the horizon, let’s find a way to get your business an edge.