A Winning Flavour at SprintAI Speed

The Challenge:

We have some new flavour ideas – which will consumers like?

Which flavour is preferred?

The Solution:

SprintAI #1

N:60 in US central location facility. Testing flavour options at set time points during consumption.

Bolt-on open-end questions to understand reasons behind preference.

Result:

We have a winning flavour!

One flavour is not working well, do not pursue.

Impact:

Client proceeds with confidence for product launch with most acceptable and liked new flavour.

Open ends give direction for product enhancements.

Ready to accelerate your product testing?

Let’s talk about how our agile solution can help you make faster, data-driven decisions, contact [email protected]