The Three Pillars for Reliable Research When working in quantitative research, data integrity is essential. When the validity of numbers is compromised, market research loses its value. Amidst the benefits brought by AI, automation, and global panel marketplaces, challenges like bots and panel fraud have surfaced, necessitating robust data integrity practices. [...]
Cultivating a Culture of Innovation As part of our recent event, Innovate & Elevate: Amplifying a culture of innovation, we interviewed Ben Diamant, an accomplished inventor and the head of design and product management at CMD. In this insightful discussion, Ben emphasises that while great ideas and robust processes are [...]
Embarking on the journey of Research and Development (R&D) excellence requires more than just expertise; it demands a meticulous approach, a deep understanding of consumer perceptions, and a relentless pursuit of innovation. At Blue Yonder Research, we've honed these qualities over two decades of collaboration with industry leaders, empowering R&D teams to unlock their [...]
Celebrating Blue Yonder's Innovation Awards Q1 2024 At Blue Yonder we believe that to foster a culture of innovation, it need to be celebrated across the company. Each quarter, we gather to celebrate the many innovations across our teams. Every team presents their most notable innovation of the quarter, and the entire company [...]
Industry: Pet food Location: UK Solution: Panel recruitment & Qual HUT “Just wanted to highlight that as always, Abbie is an absolute pleasure to work with. Every project feels like it has her 100% focus, and she brings such a depth of empathy and understanding for our project goals, I often find [...]
A Strategy for Eliminating Bias In the complex world of product testing, understanding human behaviour is crucial. Did you know that humans inherently struggle with randomisation? When asked to test products in a sequence they choose, bias patterns emerge which can skew results and insights. Humans, as decision-makers, are prone to cognitive biases that [...]
Industry: FMCG Category: Laundry, Air Care, Lavatory Care, ADW (Automatic Dishwashing) Location: Slough & Central London Solution: Ethnography Qual Type Of Study: IHVs (In-Home Vists) & ASTs (Accompanied Shopping Trips) "This was so useful – having the ability to have someone asking questions in the correct way, and observing our consumers using [...]
Industry: Home care Category: Fragrance Location: Leeds Solution: Agile Research Type of study: HUT "We are incredibly grateful for the transformative support we received from Blue Yonder. Their SPRINT methodology was a game-changer in our fragrance testing journey. The swift, agile approach not only saved us valuable time and resources but also [...]
The Brains Behind Our In-House Data Excellence Oracle are analysts, data scientists and coders, who deploy traditional and cutting edge treatments to find the edge in the data. At Blue Yonder, we are proud of the diversity and expertise of this team. Their unique talents and interests not only drive innovation but also [...]
Unveiling Q4 2023's Top Innovations: Celebrating Company Ingenuity and Achievement Each quarter, we come together to applaud the multitude of innovations within our teams. Every team showcases their most notable innovation of the quarter, and the entire company participates by voting for their preferred innovation and presentation. Although every innovation is significant, only [...]
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