For brands and researchers relying on accurate, unbiased consumer insights, understanding the effect of a first product read in sequential monadic testing is crucial. If not properly accounted for, the order in which products are presented can shape preferences and distort results, leading to misleading conclusions about product performance. If you don’t get it [...]
Industry: FMCG Category: Homecare Location: Leeds Solution: Qualitative In-home Visits "This study changed how we see our customers. Watching them do these tasks in real time gave us insights we’d never get from surveys or reports. Now we know exactly what matters to them, and we’re confident our next innovations will truly [...]
International Women's Day 2025 Episode Four In this special episode of Beyond the Yonder, we mark International Women's Day with a deep dive into the challenges and opportunities women face in the workplace. This episode is hosted by Karen Schofield, Head of People and Qual at Blue Yonder, and features: Ellie Atack, [...]
Keeping your consumers and your company safe in product testing Innovation is a significant driver of the consumer product landscape, and safety is often taken for granted – until something goes wrong. A new laundry product causes skin irritation, a new gadget overheats, or a seemingly harmless toy becomes a choking hazard. When these adverse [...]
Key Takeaways from the Innovation Report 2025 Episode Three AI and automation are revolutionising market research – but is AI really the answer to better insights? How do we balance human expertise and technology to make research faster, smarter, and more reliable? In this episode of Beyond the Yonder, we talk [...]
This quick summary highlights the most valuable learnings, helping you stay informed on how AI is shaping the future of research, decision-making, and innovation. The 2025 MRS AI Conference brought together industry leaders to discuss the latest advancements, challenges, and opportunities in AI for market research. We know that for busy professionals in FMCG [...]
Driving Continuous Innovations at Blue Yonder Transforming Efficiencies in Q4 2024 At Blue Yonder, innovation is at the heart of what we do. It’s not just about finding new ideas- it’s about embracing a mindset that encourages creativity, problem-solving, and continuous improvement. This commitment keeps us moving forward, adapting to change, and delivering [...]
Impactful innovation Episode Two Are you feeling uncertain about how to stay ahead and keep innovating in R&D? You're not alone. In this episode of Beyond the Yonder, we dive into practical guidance and advice about how to drive innovative results and how AI can be used to support decision-making. This insightful discussion [...]
Industry: Tourism/hospitality Location: UK Solution: Mixed-method qual and quant "The detailed, consumer-focused action plan Blue Yonder provided was not only clear and actionable but also packed with valuable insights. Their report gave us a fresh perspective on the best strategies to move our ventures forward with confidence. We couldn't be more pleased [...]
It is a well-known fact that artificial intelligence (AI) is reshaping the landscape in market research. But here’s the thing: while AI is an incredibly powerful tool, it isn’t a magic wand. AI is not something that should drive us; it assists rather like an intern. It can be a great help, but you still [...]
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