...and why that’s a good thing If you’ve ever attended an innovation workshop, you’ll know the scene: a wide range of stimulus (from category products to tech, data, video, magazines, Post-its, fidget toys and flipcharts), drinks and snacks aplenty, people enthusiastically waving stickers and notes around, and at least one colleague saying, “this may [...]
Understanding how people truly interact with products requires more than recall and ratings. It demands tools that can capture behaviour as it unfolds in real life; revealing the small, unfiltered moments that often shape how people feel about a product or experience. That’s where Intercept comes in. Intercept is an AI-supported, in-the-moment insight method [...]
Industry: FMCG / CPG Category: Food & Beverages Solution: Qual Ethnography Location: US "Blue Yonder were instrumental in uncovering key truths and tensions at each stage of the beverage delivery process. We now have a range of potential solutions we can take forward to address the pain points consumers, drivers, and restaurants [...]
Industry: FMCGCategory: Personal CareSolution: Attribute MappingLocation: France & Spain “We really appreciate the clarity provided and the positive impact these insights will have on launching the products.” The Challenge: Our client was preparing to launch two intimate wash concepts across Europe and needed clear direction on both packaging and formulation. From bottle vs [...]
Market research conferences aren’t just about collecting tote bags and slide decks, they’re about moving your insights practice forward. In a year where AI acceleration, changing consumer behaviours, and pressure for faster decision-making continue to reshape the industry, showing up matters more than ever. Attending R&D-focused market research events remains one of the most [...]
Bold ideas, Real impact: Celebrating Our Q4 Innovators Innovation continued to power everything we do throughout 2025 – from smarter internal processes to fresh client methodologies that push insight further. And we kicked off 2026 in the best possible way: celebrating those achievements at our Q4 Innovation Awards. With everyone showcasing their biggest [...]
Industry: Personal Care Category: Deodorant Solution: HUT Location: UK "This study gave us total clarity on which formats truly deliver in real life, not just in theory. It’s shaped our format strategy and strengthened our claims with confidence." The Challenge: A new range of whole-body deodorant formats needed to [...]
Industry: Homecare Category: Laundry Solution: HUT Location: UK & France “Blue Yonder helped us see what consumers were really doing at home, and the insight guided our decision-making.” The Challenge: A leading laundry brand was developing new detergent cap designs and sought to understand how these changes would impact [...]
Industry: Healthcare Category: OTC Solution: Sequential Monadic & Claims Location: USA “Fabulous job!!! The team are thrilled with the research.” The Challenge: A leading healthcare brand wanted to validate the performance of its new daytime over the counter (OTC) product against top competitors to substantiate future on-pack and marketing [...]
Industry: FMCG Category: Personal care Solution: Efficacy testing CLT Location: UK "Working with this team has honestly changed the game for us when it comes to efficacy testing. They’ve taken the time to really understand our method and have improved it in ways we hadn’t even considered. We wouldn’t go to anyone [...]
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