Ewan

About Ewan Poulson

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So far Ewan Poulson has created 37 blog entries.

Clickscape© at EuroSense: Capturing Moments of Insight

2024-11-01T16:30:15+00:00

The context During our early morning workshop at Eurosense 2024, we introduced attendees to Clickscape©, a small, Bluetooth-connected button created to capture in-the-moment insights, such as fragrance, taste, or other sensory inputs as they happen. The button syncs effortlessly with an app and a dashboard, offering an intuitive way to capture genuine, real-time [...]

Clickscape© at EuroSense: Capturing Moments of Insight2024-11-01T16:30:15+00:00

12 Factors That Can Get in The Way of Agility in Research

2024-10-30T14:33:42+00:00

Agility has become an R&D and sensory science buzzword. Yet, what does "agile" really mean in this context? For many, it conjures images of speed and efficiency. However, true agility, especially in R&D, extends beyond mere swiftness – it encompasses flexibility and the ability to pivot when things go awry. There is no single [...]

12 Factors That Can Get in The Way of Agility in Research2024-10-30T14:33:42+00:00

Consumer Connects: The Psychology Behind Choices and Behaviour

2024-10-23T15:03:20+00:00

From homes to head office, how can consumer connects spark innovation? A researcher, a client, and a consumer meet up in a kitchen…no, it’s not the start of a questionable joke—it’s the magic of a Consumer Connect. The perfect excuse for researchers to legitimately nosey around someone’s kitchen cupboards and bathroom cabinets without needing [...]

Consumer Connects: The Psychology Behind Choices and Behaviour2024-10-23T15:03:20+00:00

Creating Agility in Product and Sensory Research

2024-10-29T12:41:24+00:00

Using AI and Humans to drive Agile across the R&D process What to expect... 2024 has been the year of AI. Dozens of new methods have entered the market and become mainstream. But this does not mean there is perfect knowledge in the industry. And it does not mean that we have ‘solved’ agility. [...]

Creating Agility in Product and Sensory Research2024-10-29T12:41:24+00:00

Exclusive Key Takeaways from EuroSense 2024

2024-10-23T10:51:39+00:00

Key consumer sensory learnings and takeaways from EuroSense 2024   Episode One We're excited to introduce you to our brand-new podcast series, where we explore the cutting-edge world of sensory science, consumer behaviour, and innovation. In our first episode, Richard Heath, Managing Director at Blue Yonder Research is joined by Kate [...]

Exclusive Key Takeaways from EuroSense 20242024-10-23T10:51:39+00:00

Blue Yonder Hires Senior Director of Statistics and Automation

2024-10-09T08:53:11+00:00

Blue Yonder is excited to announce the appointment of James Godfrey as the Senior Director of Statistics and Automation. Bringing a wealth of experience from MMR, Nielsen and Beyond Blue, James is set to drive Blue Yonder forward in its mission to enhance agility within R&D through AI, automation, and advanced analytics. [...]

Blue Yonder Hires Senior Director of Statistics and Automation2024-10-09T08:53:11+00:00

A Holistic Focus on Consumer Sensory Experience

2024-10-11T16:40:22+00:00

This article was created by Kate Binner, in collaboration with Reckitt, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context Understanding the holistic journey consumers go on when buying products is crucial as it provides a comprehensive view of their decision-making process. Consumers don't just [...]

A Holistic Focus on Consumer Sensory Experience2024-10-11T16:40:22+00:00

Going Beyond Liking in Fragrance Testing

2024-10-04T10:23:11+00:00

Assessing modern fragrances the way they were intended to work This article was created by Richard Heath, in collaboration with IFF, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context: the challenge of fragrance moments Fragrance testing continues to rely on 5-point Liking [...]

Going Beyond Liking in Fragrance Testing2024-10-04T10:23:11+00:00

Blue Yonder Research Hires Senior Insight Executive

2024-09-16T12:09:57+00:00

We are delighted to welcome Veenisha Fatnani, Senior Insight Executive, to our growing research team at Blue Yonder Research. Veenisha has joined us from Unilever with a wealth of client-side consumer research and market analysis experience. She is an FMCG consumer enthusiast, with expertise in personal care brands. Veenisha said [...]

Blue Yonder Research Hires Senior Insight Executive2024-09-16T12:09:57+00:00

Unveiling Q2 2024’s Top Innovations

2024-08-30T08:16:00+00:00

Unveiling Our Top Innovations of Q2 2024 At Blue Yonder, innovation isn’t just a buzzword – it is central to our business. It drives our growth, fuels our creativity, and empowers us to embrace challenges, to learn quickly, and to keep moving forward. Innovation is part of who we are, helping us navigate [...]

Unveiling Q2 2024’s Top Innovations2024-08-30T08:16:00+00:00
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