Ewan

About Ewan Poulson

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So far Ewan Poulson has created 15 blog entries.

The Brains Behind Our In-House Data Excellence

2024-02-12T15:20:31+00:00

The Brains Behind Our In-House Data Excellence Oracle are analysts, data scientists and coders, who deploy traditional and cutting edge treatments to find the edge in the data. At Blue Yonder, we are proud of the diversity and expertise of this team. Their unique talents and interests not only drive innovation but also [...]

The Brains Behind Our In-House Data Excellence2024-02-12T15:20:31+00:00

Unveiling Q4 2023’s Top Innovations

2024-02-05T12:37:38+00:00

Unveiling Q4 2023's Top Innovations: Celebrating Company Ingenuity and Achievement Each quarter, we come together to applaud the multitude of innovations within our teams. Every team showcases their most notable innovation of the quarter, and the entire company participates by voting for their preferred innovation and presentation. Although every innovation is significant, only [...]

Unveiling Q4 2023’s Top Innovations2024-02-05T12:37:38+00:00

Making Innovation Happen

2024-01-26T14:00:00+00:00

C4RI: Key learnings Blue Yonder hosted a live panel discussion on the challenges of innovation within large FMCG companies. This session was part of our ongoing Campaign for Real Innovation (C4RI), aimed at providing practical advice for driving impactful innovation. Featuring John McAughtrie, Michelle Roberts, and our very own Richard Heath [...]

Making Innovation Happen2024-01-26T14:00:00+00:00

Unveiling Consumer Fragrance Insights

2024-01-04T11:06:46+00:00

Industry: FMCG Category: Home Care Location: Leeds Solution: Qual Type of study: HUT & CLT "Blue Yonder delivered a game-changing solution, unravelling key consumer insights and optimising our products for success. Thanks to their strategic approach, we've reclaimed market share and are thriving in a competitive landscape." The Challenge: [...]

Unveiling Consumer Fragrance Insights2024-01-04T11:06:46+00:00

Welcoming New Talent and Fresh Perspectives

2023-12-11T09:02:09+00:00

Blue Yonder Welcomes New Talent and Fresh Perspectives We are delighted welcome five new starters to our dynamic and growing team. The onboarding process, which helps new employees transition into their roles and get up to speed with the company's processes and culture, is designed to ensure that they feel at home right [...]

Welcoming New Talent and Fresh Perspectives2023-12-11T09:02:09+00:00

Exploratory Shopper Pack Testing

2023-12-06T10:57:03+00:00

Industry: FMCG Category: Personal Care Location: Leeds Solution: Shopper:lab™ Type of study: CLT "We were delighted with how smoothly the projects went. The Blue Yonder team were able to implement last-minute changes during fieldwork as requested, such as the addition of shopping baskets, adapting camera angles, and amending the discussion guide to [...]

Exploratory Shopper Pack Testing2023-12-06T10:57:03+00:00

Comprehensive Insights to Launch a New Acrylic Paint

2023-12-04T09:35:46+00:00

Industry: Arts Product: Acrylic paint Location: US Solution: Qual HUT and digital community panel recruitment “The whole team would like say how satisfied we were with Blue Yonder as an agency, we always feel like we are in safe hands and appreciate your professionalism! We were all happy to be working together [...]

Comprehensive Insights to Launch a New Acrylic Paint2023-12-04T09:35:46+00:00

Blue Yonder Innovation Awards Q3 2023

2023-11-21T16:52:12+00:00

Blue Yonder Innovation Awards Q3 2023 Each quarter, we come together to applaud the multitude of innovations within our teams. Every team showcases their most notable innovation of the quarter, and the entire company participates by voting for their preferred innovation and presentation. Although every innovation is significant, only one entry can win [...]

Blue Yonder Innovation Awards Q3 20232023-11-21T16:52:12+00:00

Blue Yonder Welcomes New Associate Director

2023-10-24T12:20:03+00:00

We are proud to welcome Gemma Mitchell as Associate Director Blue Yonder Research, a leading name in innovative market research, is thrilled to announce the latest addition to its team – Gemma Mitchell, our new Associate Director. Gemma, has joined us from MMR, and we couldn't be more excited about the [...]

Blue Yonder Welcomes New Associate Director2023-10-24T12:20:03+00:00

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