C4RI: Key learnings Blue Yonder hosted a live panel discussion on the challenges of innovation within large FMCG companies. This session was part of our ongoing Campaign for Real Innovation (C4RI), aimed at providing practical advice for driving impactful innovation. Featuring John McAughtrie, Michelle Roberts, and our very own Richard Heath [...]
Industry: FMCG Category: Home Care Location: Leeds Solution: Qual Type of study: HUT & CLT "Blue Yonder delivered a game-changing solution, unravelling key consumer insights and optimising our products for success. Thanks to their strategic approach, we've reclaimed market share and are thriving in a competitive landscape." The Challenge: [...]
Blue Yonder Welcomes New Talent and Fresh Perspectives We are delighted welcome five new starters to our dynamic and growing team. The onboarding process, which helps new employees transition into their roles and get up to speed with the company's processes and culture, is designed to ensure that they feel at home right [...]
Industry: FMCG Category: Personal Care Location: Leeds Solution: Shopper:lab™ Type of study: CLT "We were delighted with how smoothly the projects went. The Blue Yonder team were able to implement last-minute changes during fieldwork as requested, such as the addition of shopping baskets, adapting camera angles, and amending the discussion guide to [...]
How do you make sure real FMCG innovation actually reaches market? Are you client-side? Do you work in R&D in FMCG? Then this on-demand webinar recording is for you.... Two leading FMCG innovators joined us at Blue Yonder in Leeds for this live webinar. Now it is available for you to [...]
Industry: Arts Product: Acrylic paint Location: US Solution: Qual HUT and digital community panel recruitment “The whole team would like say how satisfied we were with Blue Yonder as an agency, we always feel like we are in safe hands and appreciate your professionalism! We were all happy to be working together [...]
Blue Yonder Innovation Awards Q3 2023 Each quarter, we come together to applaud the multitude of innovations within our teams. Every team showcases their most notable innovation of the quarter, and the entire company participates by voting for their preferred innovation and presentation. Although every innovation is significant, only one entry can win [...]
We are proud to welcome Gemma Mitchell as Associate Director Blue Yonder Research, a leading name in innovative market research, is thrilled to announce the latest addition to its team – Gemma Mitchell, our new Associate Director. Gemma, has joined us from MMR, and we couldn't be more excited about the [...]
We took the opportunity to be Silver sponsors at the world's leading Sensory Science Symposium. This month, Kate Binner and Lara Rudin attended the Pangborn Sensory Science conference in Nantes, France. This was an amazing opportunity to meet new and potential clients from across the globe. Kate additionally hosted our workshop: ‘The Claims Workshop: How [...]
Industry: Hospitality Location: UK Solution: Brand Mapping "The insights provided were invaluable. They didn't just shed light on what our customers want but made it clear how those desires vary across regions. By understanding the balance between our global brand's appeal and local needs, we're now better positioned to deliver exceptional experiences." [...]
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