This quick summary highlights the most valuable learnings, helping you stay informed on how AI is shaping the future of research, decision-making, and innovation. The 2025 MRS AI Conference brought together industry leaders to discuss the latest advancements, challenges, and opportunities in AI for market research. We know that for busy professionals in FMCG [...]
Driving Continuous Innovations at Blue Yonder Transforming Efficiencies in Q4 2024 At Blue Yonder, innovation is at the heart of what we do. It’s not just about finding new ideas- it’s about embracing a mindset that encourages creativity, problem-solving, and continuous improvement. This commitment keeps us moving forward, adapting to change, and delivering [...]
Impactful innovation Episode Two Are you feeling uncertain about how to stay ahead and keep innovating in R&D? You're not alone. In this episode of Beyond the Yonder, we dive into practical guidance and advice about how to drive innovative results and how AI can be used to support decision-making. This insightful discussion [...]
Industry: Tourism/hospitality Location: UK Solution: Mixed-method qual and quant "The detailed, consumer-focused action plan Blue Yonder provided was not only clear and actionable but also packed with valuable insights. Their report gave us a fresh perspective on the best strategies to move our ventures forward with confidence. We couldn't be more pleased [...]
It is a well-known fact that artificial intelligence (AI) is reshaping the landscape in market research. But here’s the thing: while AI is an incredibly powerful tool, it isn’t a magic wand. AI is not something that should drive us; it assists rather like an intern. It can be a great help, but you still [...]
Elliot Hollamby-Jones, a global leader in upstream R&D at Bayer Consumer Health, has a proven track record of driving innovation in physical product development. Drawing on experience from renowned brands like Gymshark and Dyson, Elliot’s career reflects his ability to adapt and refine research processes to meet diverse challenges. In this article, we delve [...]
Stephanie Jones, NPD Manager at Additional Lengths, brings a wealth of experience to the discussion on agility in research. As both a manufacturer and retailer of hair extensions, her team’s processes require constant adaptability. In this interview, Stephanie shares actionable insights on making research more agile and impactful, drawn from her role and experiences. [...]
When making data-driven decisions on product development and to advance your superiority journey, you are likely to have a need to: Select the best product from multiple prototypes Understand consumer preferences and identify potential market winners Optimise product features, or communication strategies before launch So, how do you know which method is most suited [...]
Blue Yonder has officially launched a logistics hub aimed at streamlining product handling and enhancing support for its clients. Located in West Yorkshire and close to UK infrastructure (A1/M1), this central facility offers a comprehensive suite of services, including product sourcing, secure packing, de-branding, customised labelling, and more. Designed to provide maximum flexibility, the [...]
Blue Yonder's Top Innovations in Q3 2024 At Blue Yonder, innovation is the thread that ties everything we do together. It’s not just a goal; it’s a mindset that drives us to explore, experiment, and overcome challenges in creative ways. Our commitment to innovation helps us adapt, grow, and remain leaders in our [...]
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