Delivering Reliable Efficacy Results at Scale

The Challenge:

Our client could no longer conduct efficacy testing in-house and needed to scale up testing across larger sample sizes to gather more robust and reliable data. To support this shift, we took on the responsibility of managing efficacy studies using our trusted panel of consumers.

The Solution:

Working closely with our client, we received in-depth training to ensure the fieldwork we conducted aligned perfectly with their established protocols. Consistency was key. Our panel members were well-informed before they even arrived, receiving clear communication about what to expect. They were briefed again on-site before testing began, to ensure transparency and comfort throughout the process.

We replicated our client’s traditional testing methods with precision but on a larger scale – leveraging our extensive panel and trained facilitators to deliver reliable and repeatable results. In addition, our team developed an automated method for generating reduction scores, streamlining what was previously a manual process. This innovation not only accelerated data processing but also reduced time spent by participants in the facility, improving the overall experience.

The Result:

Our approach has enabled the client to run multiple efficacy studies back-to-back, thanks to our scalable infrastructure and expert fieldwork team. With access to a broader panel and a consistent testing methodology, they now receive fast, accurate insights without overburdening their internal teams.

By handling the entire testing process, from recruitment to execution and reporting, we’ve allowed their internal resources to focus on other strategic priorities. Our succinct, easy-to-interpret reports ensure insights are quickly shared across departments, driving better, faster decision-making.

Importantly, this model offers clients a flexible, pay-as-you-go solution, allowing them to carry out the research they need – confidently and competently – without the burden of high fixed overheads, regardless of how many tests they run. It’s a smarter, more efficient way to manage efficacy testing at scale.

Get in touch to explore how we can help you turn consumer understanding into competitive advantage. Contact [email protected] to discuss your needs.