"Purpose can exist without an explicit position that reflects it to the market." -Mark Ritson There's been a bit of a fixation lately on whether brands should focus on positioning around their purpose or not. Look no further than Fundsmith LLP and Unilever this week, questioning the attention given to the 'why' behind branded mayonnaise. But I think [...]
How to fuel innovation and deliver excellence to R&D teams… Kate Binner and I are sharing Global Best Practice on how to ensure R&D teams get the technical insight they need to make the right decisions - it's all about those edges! Very excited about this one: 15 years ago, I was trained by [...]
Blue Yonder wins Yorkshire Prestige Awards: Insight Company Of The Year 2021/22 We are honoured to announce that Yorkshire Prestige has selected us to be their 'Insight Company of the Year'! "The judges were impressed with your team’s personal touch, consistency of reviews and community feel. You seem to go over and above for [...]
The Future of Research & Where We go From Here... Steve King (CEO Black Swan Data) recently wrote an excellent piece in Forbes covering the new wave of tech-driven vs tech-enabled digital market research firms. Having spent time working at Black Swan and Streetbees, it made me think about the future (with my client [...]
Jonathan Million is 'Small Business Entrepreneur Of The Year' finalist! We are delighted to announced that our founder and CIO, Jonathan Million, has been chosen as the Great British Entrepreneur Awards: Small Business Entrepreneur of the Year! Jonathan had this to say: "Delighted that myself and Blue Yonder have been nominated as a finalist [...]
Blue Yonder Research has launched an R&D insight and product testing facility called Sense:Lab. At Blue Yonder we already operates comms specialist Brand:lab; and an in-house tech incubator team, which invests company profits in creating insight tech for the core agency. In combination with the firm's proprietary participant panel, the new Sense:Lab facility aims [...]
We are proud to announce that Karen Schofield has joined Blue Yonder as Head Qualitative Research. Schofield began her career with Join The Dots, where she worked for more than twelve years - initially in the UK, and for the last three years leading the Singapore office. During her time with the company, she [...]
Blue Yonder won Research Live breakthrough business of the year at the 2020 MRS Awards. Blue Yonder was established in 2004. In 2019, the business restructured to focus on two parts of the company: the core, which focused on Blue Yonder’s existing work, and a ‘new core’ focusing on innovation .The company’s restructure [...]
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