This conference talk was featured at the MRS: Storytelling Conference in 2022. In this talk, find out how Blue Yonder, Just Eat, Sainsbury’s, The Football Association and others are using storytelling techniques to communicate with customers. This session focuses on highlighting the tensions between results, real life and claimed behaviour to get stakeholders on [...]
This video was originally featured in the NewMR 2022 conference. In this session Hannah Rogers discusses Attribute Mapping, a tried and tested Blue Yonder methodology which helps us delivery valuable insight for our clients In this one day, digital conference Hannah Rogers discussed how Using an innovate A-Map methodology, we developed a participant-centric, [...]
This interview originally featured in the Innovation Masterclass 2022. In this session, Richard Heath (Blue Yonder) & Ros Antrobus (LIV Golf) discuss how we can use insight to drive innovative change. The Innovation Master Class 2022 is a partnership between Aura Insight, the UK’s biggest client-side research networking and events organisation, and Blue [...]
This interview originally featured in the Innovation Masterclass 2022. Hannah Rogers and Ben Diamant (Head of Product, OONI) sit down to discuss how we can overcome barriers. Exploring the questions: ‘how can we onboard stakeholders to drive innovation?’ & ‘How can we join the cross function, practical dots to make it happen?’ The [...]
This interview originally featured in the Innovation Masterclass 2022. Hannah Rogers (Blue Yonder) & Val Pastrana (Mondelez) discuss ‘Leadership’, how important it is in an innovation environment, and the challenges of creating a culture of innovation. The Innovation Master Class 2022 is a partnership between Aura Insight, the UK’s biggest client-side research [...]
Many people who have mental health conditions aren’t sure how to cope with their symptoms and resort to unhealthy coping mechanisms to push away their emotional discomfort. Mental health awareness doesn’t just help you. Knowing more about mental health disorders can also help your family members, friends, and co-workers. KeyNote- Women's Speakers Directory spoke [...]
As it's mental health awareness week, I thought I'd share this video from the BBC and Open University on the importance of flexible thinking. It very much links back with resilience and one of my favourite pieces of advice - that you can't always change the circumstances you find yourself in, but you always [...]
Petrol stations are the poster-child example of functional (convenience, price) attributes driving behaviour. The ‘experience’ (if it can be called that) is a couple of minutes max and, if you pay at the pump it can be a minute, and then you’re off. There have been some signs of new partnerships in the last [...]
Annie Tran is Client Communication manager at Blue Yonder Research. This interview was conducted by Colour of Research (CORe), an amazing company who champion diversity in the research industry. Check out their work HERE Thank you for taking part in our Asian Amplification Series Annie! We are excited to hear and share your story [...]
It’s a question we (Brand:Lab) and I get asked a lot. What’s the Brand:Lab way? My response: Until I know more about your situation, it depends. Firstly, how will you use the segmentation when we deliver it? What’s the fundamental business challenge? What you will do with the clever analysis informs a lot from [...]
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