Top Tips for Innovation C4RI: Innovation Foundations Episode Six We are excited to share with you the final episode in the ‘Innovation Foundations’ series in Blue Yonder’s Campaign for Real Innovation. These events have featured leading client-side and independent innovation experts who not only talk about innovation, but live it. This final episode focuses [...]
Innovation Moving Forward C4RI: Innovation Foundations Episode Five How can we create true innovation? Use techniques such as extreme prototyping to remove the context of habitual product usage and encourage behavioural change – focus on the art of the possible: override coping mechanisms to identify new needs and benefits beyond the typical articulated and [...]
Examples of Innovation C4RI: Innovation Foundations Episode Four Looking at existing examples of innovation illustrates just what is possible when innovation strategies are successful: what was ‘disruptive innovation’ is now so fundamental to every day lives, manufacturers now deliver only tweaks to keep their products winning in the real world. In this C4RI episode, [...]
Types of Innovation C4RI: Innovation Foundations Episode Three In this C4RI episode we discuss the different types of innovation: regeneration, step change and breakthrough. Understanding the different types or classifications of innovation allows companies to prioritise their efforts and allocate resources appropriately. It also helps teams to set expectations of the potential impact and [...]
What is the Purpose of Innovation? C4RI: Innovation Foundations Episode Two In this C4RI episode, our industry leading speakers discuss the purpose of innovation. Fundamentally, innovation must serve a purpose for the end user: it must solve a human problem and meet a real need. Commercially, it’s about future-proofing the business and fuelling [...]
What is Innovation? C4RI: Innovation Foundations Episode One In today’s world, the term “innovation” has become increasingly vague, with claims of innovation being made across all sectors. The scope and definition of innovation is blurred, leading to confusion for organisations trying to understand how to effectively innovate. That’s why we’ve decided to take on [...]
Hannah Rogers returns to Fulford High School! Hannah Rogers, Head of New Business & Client Lead at Blue Yonder, recently returned to her old school, Fulford High School, to give a speech at the end of year awards ceremony for year 11 students. As a successful business leader, Rogers was invited [...]
Blue Yonder Welcomes 5 New Starters! Here's what they thought of the onboarding process... Blue Yonder recently welcomed five new starters to our team. The onboarding process, which helps new employees transition into their roles and get up to speed with the company's processes and culture, was designed to ensure that the new [...]
Blue Yonder attends the Market Research Society (MRS) Awards 2022! After being selected as finalists for the 'Agency of the Year' award, we attended the 2022 award show with high hopes. While Blue Yonder didn't bring home the trophy, the MRS Awards were a brilliant finish to year and great [...]
Blue Yonder Wins at the Prestige Awards 'Insight Agency of the Year' 2022! We are delighted to announce that Blue Yonder has been chosen as the Prestige Awards 'Insight Agency of the Year' for the second year running! Blue Yonder Head of New Business, Hannah Rogers had this to say about the [...]
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