AnnieT

About Annie Tran

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So far Annie Tran has created 56 blog entries.

Challenging the Status Quo on NPS Scores

2023-07-24T10:41:56+00:00

Challenging the Status Quo on NPS A Digital Panel Discussion on this Controversial Topic Love them or hate them, Net Promoter Scores (NPS) are everywhere in the brand world; but should they be? At Blue Yonder, we’re big believers in tracking metrics that matter, asking and tracking the right questions for businesses which have a [...]

Challenging the Status Quo on NPS Scores2023-07-24T10:41:56+00:00

Blue Yonder Q3 Innovation Award 2022

2023-08-18T06:57:54+00:00

Blue Yonder Q3 Innovation Awards We are delighted to announce the winners of the Blue Yonder Q2 Innovation Awards! Each quarter, Hannah Kirk hosts the Innovation Review, in which each Blue Yonder department presents their latest innovation. The Blue Yonder team then votes on the best innovation, and the best [...]

Blue Yonder Q3 Innovation Award 20222023-08-18T06:57:54+00:00

The C4RI comes to London!

2023-07-21T14:55:50+00:00

The C4RI comes to London! Blue Yonder premiers the second event in The Campaign for Real Innovation at The Whirled Cinema in Brixton Last week, Blue Yonder hosted the second event in The Campaign for Real Innovation series in Brixton, London. 'The Foundations of Innovation' is an interactive session featuring [...]

The C4RI comes to London!2023-07-21T14:55:50+00:00

Finalist for MRS Agency of the Year Award 2022

2023-08-31T16:15:32+00:00

Finalist for MRS Agency of the Year 2022 Blue Yonder is delighted to announce that we have been selected as finalist for the MRS Agency of the Year Award for the second year running. Kate Binner, Head of R&D Insight, reflected on the selection: "It is a real testament to the whole Blue [...]

Finalist for MRS Agency of the Year Award 20222023-08-31T16:15:32+00:00

Blue Yonder vs The Three Peaks Challenge – Video

2023-07-24T11:57:18+00:00

Blue Yonder vs The Three Peaks Challenge - Video We are so proud of our team for completing the Yorkshire Three Peak challenge to raise money for Emmaus UK! A massive well done to Hollie Melissa Bell, Jason Hyde, Lara Rudin, Chloe Million, Mark Smethurst, Huw Williams and Richard Heath [...]

Blue Yonder vs The Three Peaks Challenge – Video2023-07-24T11:57:18+00:00

Blue Yonder Q2 Innovation Awards – 2022

2023-07-24T11:57:44+00:00

Blue Yonder Q2 Innovation Awards We are delighted to announce the winners of the Blue Yonder Q2 Innovation Awards! Congratulations to Steph Harper & Ellie Atack! Each quarter, Hannah Kirk hosts the Innovation Review, in which each Blue Yonder department presents their latest innovation. The Blue Yonder team then votes on [...]

Blue Yonder Q2 Innovation Awards – 20222023-07-24T11:57:44+00:00

The Campaign for Real Innovation | Trailer #1

2023-07-24T11:58:36+00:00

The Campaign for Real Innovation |Trailer #1 At Blue Yonder, we are on a mission to demystify Innovation and make it more accessible for client-side and agency teams alike. Working with global innovation experts from the world’s leading FMCG brands, we’re determined to deliver inspiration and practical wisdom in equal [...]

The Campaign for Real Innovation | Trailer #12023-07-24T11:58:36+00:00

Celebrating Kate Binners’ 5 Years at Blue Yonder

2023-07-24T11:58:48+00:00

Celebrating Kate Binners' 5 Amazing Years at Blue Yonder Huge congratulations to Kate Binner - we're celebrating 5 years of having her here with us at Blue Yonder. Kate leads a world class Global Product Testing Team with a speciality in R&D. She managed to build our Product Testing Centre of [...]

Celebrating Kate Binners’ 5 Years at Blue Yonder2023-07-24T11:58:48+00:00

Blue Yonder Signs the MRS Inclusion Pledge

2023-07-24T11:59:04+00:00

Blue Yonder signs the MRS Inclusion Pledge Blue Yonder has added its name to the UK Market Research Society (MRS) Inclusion Pledge. Delighted to announce our involvement with this initiative. It's a plan for action rather than sentiment and intentions. It includes specifics like salary sharing and benchmarking, and action plans [...]

Blue Yonder Signs the MRS Inclusion Pledge2023-07-24T11:59:04+00:00
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