The Campaign for Real Innovation | Trailer #1

The Campaign for Real Innovation

|Trailer #1

At Blue Yonder, we are on a mission to demystify Innovation and make it more accessible for client-side and agency teams alike. Working with global innovation experts from the world’s leading FMCG brands, we’re determined to deliver inspiration and practical wisdom in equal measure to change the face of our industry and take us into the future.

The mission: Demystify Innovation

How we’ll do it:

•Define innovation: what it is and what it is not: give teams the tools to recognise innovation

•Give teams confidence to innovate: understand the barriers, understand the mindset and understand how to create the culture

•Make innovation more accessible: it’s not just about creativity, it’s about relentless practicality: sharing toolkits to help create the right culture, land innovation with stakeholders, know when to kill ideas, how to overcome logistical challenges and finally how to measure success

•Create an innovation eco-system: connect to the right people at the right time

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