Challenging the Status Quo on NPS
A Digital Panel Discussion on this Controversial Topic
Love them or hate them, Net Promoter Scores (NPS) are everywhere in the brand world; but should they be? At Blue Yonder, we’re big believers in tracking metrics that matter, asking and tracking the right questions for businesses which have a direct link to commercials and the real world. What that metric means will vary depending on your business and culture.
Facilitated by Blue Yonder MD and brand expert, Richard Heath, we bring together senior voices of EasyJet’s Chris Carr, Nord Anglia’s Marshall Creamer and Aura Director/Fathom Research’s Suzanne Lugthart, to challenge the status quo. We deliver powerful debate, sharing client-side lessons of when to use and when not to use NPS, when it works and what it can deliver, and when to use other metrics which may have a greater business impact.