‘NP Yes or NP No’ is available now!

-Would you recommend this discussion to a friend?

Love them or hate them, NPS scores are everywhere in the brand world; but should they be? At Blue Yonder, we’re big believers in tracking metrics that matter, asking and tracking the right questions for businesses which have a direct link to commercials and the real world. What that metric is will vary depending on your business.

Facilitated by Blue Yonder MD and brand expert Richard Heath, we bring together the senior voices of EasyJet’s Chris Carr, Nord Anglia’s Marshall Creamer and Aura Director/Fathom Research’s Suzanne Lugthart to challenge the status quo: we deliver powerful debate, sharing client-side lessons in when to use and when not to use NPS – when it works and what it can deliver, and when using to other metrics has greater business impact. This digital webinar is certainly going to make waves – so watch this space – you’ll be hearing for us in the next few weeks!