BeckyCoates

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So far Becky Coates has created 46 blog entries.

How DIY Market Research is Reshaping Agency-Client Dynamics

2024-05-13T16:49:16+00:00

How DIY Market Research is Reshaping Agency-Client Dynamics In today's landscape, characterised by financial strains and escalating consumer expectations, the role of do-it-yourself (DIY) market research within client-side research teams is gaining paramount importance. In its simplest form, Market Research is by nature an extremely collaborative sector, it is ultimately about asking good questions, [...]

How DIY Market Research is Reshaping Agency-Client Dynamics2024-05-13T16:49:16+00:00

Welcoming Five Talented Professionals to Blue Yonder

2024-04-26T11:33:59+00:00

Welcoming Five Talented Professionals Blue Yonder is excited to announce the addition of five exceptional new starters to our dynamic team in 2024. These talented newcomers have joined our R&D Insight, Qualitative, Fieldwork and Data Science teams across the company, bringing with them a diverse range of skills and experiences. Their arrival marks [...]

Welcoming Five Talented Professionals to Blue Yonder2024-04-26T11:33:59+00:00

Measuring Media Attention with Clickscape®

2024-03-15T09:34:12+00:00

In a landmark leap forward for media analytics, Blue Yonder Research introduces an unprecedented approach to measuring direct mail attention. In collaboration with MarketReach and WARC, Blue Yonder was selected for its innovative expertise and led the pioneering research project. Leveraging cutting-edge research technology, Clickscape®, the company has pioneered a groundbreaking solution that provides [...]

Measuring Media Attention with Clickscape®2024-03-15T09:34:12+00:00

Unlocking the Power of Real World Moments

2024-04-24T17:17:22+00:00

At the heart of Blue Yonder's innovation philosophy lies a commitment to solving real-world problems. Our focus is on tangible solutions that enhance people's lives. This ethos has guided Blue Yonder's evolution from a vendor in market research to a full-service partner, dedicated to addressing client needs at every level.   That’s why we are delighted [...]

Unlocking the Power of Real World Moments2024-04-24T17:17:22+00:00

Come back real world, we love you!

2024-02-14T08:31:45+00:00

Products win or lose in split second real world moments We need to innovate to understand them as they happen. Have you ever walked across the exhibition gallery at a market research conference? It’s a sweet shop of AI, Automation, Digital platforms and short cuts. Market Research did not always have this reputation for [...]

Come back real world, we love you!2024-02-14T08:31:45+00:00

Shopper:lab™ Experience Exposing New Possibilities

2024-01-22T08:50:03+00:00

Industry: Retail Location: Leeds Solution: Shopper:lab™ Type of study: CLT "The whole team were awesome. We felt supported and understood. They were able to accommodate our request and provide us with early presentations. Isabel was fantastic." The Challenge: Amidst a rebranding effort, the objective was to highlight the positive [...]

Shopper:lab™ Experience Exposing New Possibilities2024-01-22T08:50:03+00:00

Market Research: An Innovation Report 2024

2024-01-19T16:46:01+00:00

Welcome to my 2023/24 Innovation report, where I take a look at how 2023 performed from an innovation perspective as well as predicting what innovations may dominate 2024 (spoiler alert, it’s AI). I won’t apologise for my flippant report title/intro; AI isn’t new, and the rest of our lives will be about blending human [...]

Market Research: An Innovation Report 20242024-01-19T16:46:01+00:00

Blue Yonder Wins Patent for Clickscape®

2023-12-11T09:09:23+00:00

Blue Yonder Celebrates Patents Win for Clickscape® We are thrilled to announce the recent grant of patents in the United States, United Kingdom, and Europe for our ground-breaking technology, Clickscape®. This significant milestone comes after a 5-year journey of relentless dedication to pioneering ‘In The Moment’ emotive measurement solutions.  Clickscape®, invented and developed [...]

Blue Yonder Wins Patent for Clickscape®2023-12-11T09:09:23+00:00

What is a Likert scale?

2024-01-02T11:16:15+00:00

What is a Likert scale? A Likert scale is a type of rating scale commonly used in surveys and questionnaires to measure people's attitudes, opinions, or perceptions. It typically consists of a series of statements or questions, to which respondents indicate their level of agreement or disagreement on a predefined scale. The likert scale [...]

What is a Likert scale?2024-01-02T11:16:15+00:00

Creating the Future of Snacking

2023-11-08T12:40:08+00:00

Industry: Retail Category: Food Location: UK Solution: Qual "We know we're in safe hands when it comes to qualitative research with Blue Yonder, thank you to the team for your help and support with this project, the consumer insight has been extremely valuable." Igniting... fast-paced qual testing The [...]

Creating the Future of Snacking2023-11-08T12:40:08+00:00
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