Industry: FMCG Category: Food & Beverage Location: UK Solution: Tasting sessions & focus groups ‘Thanks so much for this! It’s clear now exactly how the new product has performed for consumers, and we now know how to make it even better!’ The Challenge: Our client aimed to refine and [...]
Food & Drink 2024: Learnings from the London NPD conference Recently, Richard Heath and Gemma Mitchell attended the Food & Drink, Trends & Innovations NPD conference in London. They had an enriching and informative experience, enjoying insightful presentations and networking with potential clients in the Food & Drink industry. Here are their top three [...]
Industry: FMCG Category: Food & Beverage Location: UK Solution: Recruitment & Qual "Thanks again for the brilliant work you have done – we are still looking at the results regularly and keep finding useful insights and arguments in there." The Challenge: Our client developed new cooking sauces and creams [...]
How DIY Market Research is Reshaping Agency-Client Dynamics In today's landscape, characterised by financial strains and escalating consumer expectations, the role of do-it-yourself (DIY) market research within client-side research teams is gaining paramount importance. In its simplest form, Market Research is by nature an extremely collaborative sector, it is ultimately about asking good questions, [...]
Welcoming Five Talented Professionals Blue Yonder is excited to announce the addition of five exceptional new starters to our dynamic team in 2024. These talented newcomers have joined our R&D Insight, Qualitative, Fieldwork and Data Science teams across the company, bringing with them a diverse range of skills and experiences. Their arrival marks [...]
In a landmark leap forward for media analytics, Blue Yonder Research introduces an unprecedented approach to measuring direct mail attention. In collaboration with MarketReach and WARC, Blue Yonder was selected for its innovative expertise and led the pioneering research project. Leveraging cutting-edge research technology, Clickscape®, the company has pioneered a groundbreaking solution that provides [...]
At the heart of Blue Yonder's innovation philosophy lies a commitment to solving real-world problems. Our focus is on tangible solutions that enhance people's lives. This ethos has guided Blue Yonder's evolution from a vendor in market research to a full-service partner, dedicated to addressing client needs at every level. That’s why we are delighted [...]
Products win or lose in split second real world moments We need to innovate to understand them as they happen. Have you ever walked across the exhibition gallery at a market research conference? It’s a sweet shop of AI, Automation, Digital platforms and short cuts. Market Research did not always have this reputation for [...]
Industry: Retail Location: Leeds Solution: Shopper:lab™ Type of study: CLT "The whole team were awesome. We felt supported and understood. They were able to accommodate our request and provide us with early presentations. Isabel was fantastic." The Challenge: Amidst a rebranding effort, the objective was to highlight the positive [...]
Welcome to my 2023/24 Innovation report, where I take a look at how 2023 performed from an innovation perspective as well as predicting what innovations may dominate 2024 (spoiler alert, it’s AI). I won’t apologise for my flippant report title/intro; AI isn’t new, and the rest of our lives will be about blending human [...]
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