In a landmark leap forward for media analytics, Blue Yonder Research introduces an unprecedented approach to measuring direct mail attention. In collaboration with MarketReach and WARC, Blue Yonder was selected for its innovative expertise and led the pioneering research project. Leveraging cutting-edge research technology, Clickscape®, the company has pioneered a groundbreaking solution that provides [...]
At the heart of Blue Yonder's innovation philosophy lies a commitment to solving real-world problems. Our focus is on tangible solutions that enhance people's lives. This ethos has guided Blue Yonder's evolution from a vendor in market research to a full-service partner, dedicated to addressing client needs at every level. That’s why we are delighted [...]
Products win or lose in split second real world moments We need to innovate to understand them as they happen. Have you ever walked across the exhibition gallery at a market research conference? It’s a sweet shop of AI, Automation, Digital platforms and short cuts. Market Research did not always have this reputation for [...]
Industry: Retail Location: Leeds Solution: Shopper:lab™ Type of study: CLT "The whole team were awesome. We felt supported and understood. They were able to accommodate our request and provide us with early presentations. Isabel was fantastic." The Challenge: Amidst a rebranding effort, the objective was to highlight the positive [...]
Welcome to my 2023/24 Innovation report, where I take a look at how 2023 performed from an innovation perspective as well as predicting what innovations may dominate 2024 (spoiler alert, it’s AI). I won’t apologise for my flippant report title/intro; AI isn’t new, and the rest of our lives will be about blending human [...]
Blue Yonder Celebrates Patents Win for Clickscape® We are thrilled to announce the recent grant of patents in the United States, United Kingdom, and Europe for our ground-breaking technology, Clickscape®. This significant milestone comes after a 5-year journey of relentless dedication to pioneering ‘In The Moment’ emotive measurement solutions. Clickscape®, invented and developed [...]
What is a Likert scale? A Likert scale is a type of rating scale commonly used in surveys and questionnaires to measure people's attitudes, opinions, or perceptions. It typically consists of a series of statements or questions, to which respondents indicate their level of agreement or disagreement on a predefined scale. The likert scale [...]
Industry: Retail Category: Food Location: UK Solution: Qual "We know we're in safe hands when it comes to qualitative research with Blue Yonder, thank you to the team for your help and support with this project, the consumer insight has been extremely valuable." Igniting... fast-paced qual testing The [...]
Sensory Consumer Panel Growth We’re thrilled to announce the remarkable growth of our sensory consumer testing panel: Sense:Buds. Sense:buds is a community of over 12,000 active product testers managed by our expert in-house panel recruitment team led by Ellie Atack. Over the last 12 months the panel has experienced an unprecedented surge in growth [...]
Industry: Sport Category: Golf Location: UK Solution: Clickscape® “We are in the very early stages of our brand journey, with each event day improving on the last. Clickscape has been the perfect tool for us; simple, fast and insightful. Our events are better because of it.” Ross Antrobus, VP Insight, Analytics and [...]
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