Industry: Food and Beverage Category: Confectionery Solution: SprintAI The Challenge: We have some new flavour ideas – which will consumers like? Which flavour is preferred? The Solution: SprintAI #1 N:60 in US central location facility. Testing flavour options at set time points during consumption. Bolt-on open-end questions to understand reasons [...]
Industry: Healthcare Category: Over the counter (OTC) Solution: SprintAI The Challenge: We need to change the material of our OTC packs to be more recyclable. Does the change in material impact ease of use and opening? Does it offer accessibility issues? The Solution: SprintAI #1 N=80: Pack handling including opening [...]
Industry: Home care Category: Laundry Solution: SprintAI The Challenge: We have a new fabric conditioner concept; should we launch it? What impact will it have on the current product? The Solution: SprintAI #1 N=30-40: kitchen environment physically dosing in washing machines. Including video observation and open questions. [...]
Industry: Personal care Category: Deodorant Solution: SprintAI SprintAI #1 N:60 Antiperspirant users tested 3 new submission fragrances and 2 competitor fragrances. Fragrances tested completely blind in a sequential monadic rotation. Then in paired comparisons with each submission against each competitor. Result #1: The submission fragrances all scored lower [...]
How R&D and Innovation Teams Can Build the Future of Sustainable Products 🔎 What do consumers in the UK and US really think about sustainability in 2025? 🌍 How can businesses balance sustainability with consumer expectations? 🚀 What should R&D and Innovation teams prioritise in product development? This webinar is now available to [...]
Introduction Drawing from both industry insights and our own perspective, this report explores key trends, challenges, and opportunities shaping the future of Market Research. Whether you're exploring emerging technologies, evolving consumer behaviours, or the real impact of AI, this read will help you cut through the noise and focus on what truly matters for [...]
Attending Research and Development (R&D) focused market research events is an essential way to stay ahead of emerging trends, gain actionable insights, and refine your skills. There are lots of conferences to choose from this year, and you cannot attend them all – so how do you prioritise which ones are right for you? [...]
Many companies are facing budget and timeline pressures, and the need to do more with less, faster. But how can you manage this while still getting the critical insight that you need, and without compromising too much? In this article, we will talk about the areas to focus on to help you get the [...]
With Thanksgiving behind us and Christmas ahead, we have reached that time of year – to reflect and look forward to a fresh start in January. Firstly, we’d like to thank you for your support and partnership in 2024, we’ve achieved great things together! 2024 has been packed with tech innovation, AI, logistics, consumer [...]
Choosing the right approach When it comes to market research, one of the key decisions is choosing between testing with naïve consumers (everyday users) or using expert sensory panellists. Both approaches offer valuable insights, but they serve different purposes and come with their own sets of strengths and weaknesses. Understanding when to use each [...]
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