Blue Yonder Research Launches SprintAI

Cracking the Code for Truly Agile Product Testing

Blue Yonder Research, a leader in market research and innovation testing, is proud to announce the launch of SprintAI: a groundbreaking product testing solution that delivers product testing data in as little as 24 hours, without compromising on the depth and flexibility that R&D teams’ demand.

SprintAI brings together the best of AI and Human worlds: the rapid-fire power of AI automation with the strategic support of human research experts. Designed specifically for real-world face-to-face product development, SprintAI offers tailored testing; custom questions, audiences, and metrics, to fit the unique needs of any category or innovation stage.

“SprintAI is truly agile. It uses AI to create speed, whilst retaining the flexibility R&D teams need for innovation work. Too many platforms sacrifice expertise and flexibility to create speed. SprintAI gives clients both.” said Richard Heath. “By combining cutting-edge AI with real human expertise, we’re giving R&D teams the power to move quickly and confidently. It’s agile testing without compromise.”

Richard Heath, Managing Director, Blue Yonder Research

Designed with both automation and adaptability in mind, SprintAI combines the efficiency of AI with the flexibility and expertise that product teams rely on. Whether screening early-stage concepts or validating ready-for-market innovations, SprintAI empowers teams to move forward with confidence, sooner.

Key Benefits of SprintAI:

✅ Testing data in 24 hours – SprintAI uses cutting-edge AI automation to deliver results fast, often in less than a day

✅ Agile, but customisable – Get the questions, samples, and diagnostics tailored to your category and product needs

✅ AI automation + human expertise – Our experts are involved at every stage to help you interpret results and guide decisions

✅ De-risk stage gate decisions – Confidently screen ideas, validate concepts, and move forward with clarity

✅ Accelerate development cycles – Align your product testing with today’s rapid innovation pace

Where other platforms offer speed at the cost of quality, SprintAI is purpose-built for R&D teams that need both: agility and accuracy, speed and substance.

SprintAI is now available to all Blue Yonder clients globally. To learn more about how SprintAI can help your team unlock faster, smarter product development, visit https://blueyonder.agency/solutions/sprintai or contact Richard Heath at [email protected]