Sometimes you need to wear a different hat – Hannah Rogers

2022-07-05T11:44:53+00:00

This conference talk was featured at the MRS: Storytelling Conference in 2022. In this talk, find out how Blue Yonder, Just Eat, Sainsbury’s, The Football Association and others are using storytelling techniques to communicate with customers. This session focuses on highlighting the tensions between results, real life and claimed behaviour to get stakeholders on [...]

Sometimes you need to wear a different hat – Hannah Rogers2022-07-05T11:44:53+00:00

NewMR: Future Thinking – Attribute Mapping

2022-07-05T11:43:28+00:00

This video was originally featured in the NewMR 2022 conference. In this session Hannah Rogers discusses Attribute Mapping, a tried and tested Blue Yonder methodology which helps us delivery valuable insight for our clients In this one day, digital conference Hannah Rogers discussed how Using an innovate A-Map methodology, we developed a participant-centric, [...]

NewMR: Future Thinking – Attribute Mapping2022-07-05T11:43:28+00:00

How do you spend your time and does this help your mental wellbeing? – Karen Schofield

2022-05-19T13:20:12+00:00

Many people who have mental health conditions aren’t sure how to cope with their symptoms and resort to unhealthy coping mechanisms to push away their emotional discomfort. Mental health awareness doesn’t just help you. Knowing more about mental health disorders can also help your family members, friends, and co-workers. KeyNote- Women's Speakers Directory spoke [...]

How do you spend your time and does this help your mental wellbeing? – Karen Schofield2022-05-19T13:20:12+00:00

The importance of flexible thinking – Mental Health Awareness Week

2022-06-06T09:38:16+00:00

As it's mental health awareness week, I thought I'd share this video from the BBC and Open University on the importance of flexible thinking. It very much links back with resilience and one of my favourite pieces of advice - that you can't always change the circumstances you find yourself in, but you always [...]

The importance of flexible thinking – Mental Health Awareness Week2022-06-06T09:38:16+00:00

Winning Share Of Wallet At The Forecourt Of The Future

2022-07-04T12:31:58+00:00

Petrol stations are the poster-child example of functional (convenience, price) attributes driving behaviour. The ‘experience’ (if it can be called that) is a couple of minutes max and, if you pay at the pump it can be a minute, and then you’re off. There have been some signs of new partnerships in the last [...]

Winning Share Of Wallet At The Forecourt Of The Future2022-07-04T12:31:58+00:00

CORe Asian Amplification featuring – Annie Tran

2022-05-12T11:11:55+00:00

Annie Tran is Client Communication manager at Blue Yonder Research. This interview was conducted by Colour of Research (CORe), an amazing company who champion diversity in the research industry. Check out their work HERE Thank you for taking part in our Asian Amplification Series Annie! We are excited to hear and share your story [...]

CORe Asian Amplification featuring – Annie Tran2022-05-12T11:11:55+00:00

How do you DO segmentations?

2022-05-12T11:12:21+00:00

It’s a question we (Brand:Lab) and I get asked a lot. What’s the Brand:Lab way? My response: Until I know more about your situation, it depends. Firstly, how will you use the segmentation when we deliver it? What’s the fundamental business challenge? What you will do with the clever analysis informs a lot from [...]

How do you DO segmentations?2022-05-12T11:12:21+00:00

The Nit-picking Narrative

2022-05-12T11:02:51+00:00

Anyone who is interested in the progress around sustainability will probably have noticed a recurring theme in the mass media over the last decade and how they cover it. Anyone who is interested in the progress that society is making around sustainability will perhaps have noticed a recurring theme in the mass media over [...]

The Nit-picking Narrative2022-05-12T11:02:51+00:00

Clickscape – understanding the compounding effect of moments

2022-05-12T11:08:06+00:00

Every interaction with a brand no matter where we are in the purchase journey leaves an impression, positive or negative. And there are so many more of these that we think there are. In Brand:Lab and Blue Yonder we refer to this as understanding the journey in HD detail. But how do you find [...]

Clickscape – understanding the compounding effect of moments2022-05-12T11:08:06+00:00

Why most Sustainability Research fails to hit the mark, and the need for ‘in the moment’ research (Clickscape)

2022-05-12T11:08:29+00:00

Why most sustainability research fails to hit the mark: A rallying cry for behavioural, in the moment research (Clickscape) Asking people how much they really care about sustainability is a topic that gets plenty of eye rolls in any client organisation in 2022. The main criticism? We’ve heard it all before. “The problem is, [...]

Why most Sustainability Research fails to hit the mark, and the need for ‘in the moment’ research (Clickscape)2022-05-12T11:08:29+00:00
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