At shelf impact

Nailing a product’s performance is one thing, actually getting it in home is another. How well would a category challenging pack stand out, appeal…and hold its own against its competitor set?

The solution

200 consumers through Shopper:lab™ reacting to the pack where it matters for the first time – at shelf. Observation, qual and quant combined to dive deep into the shopper experience – and gain at shelf advantage.

The impact

Optimised graphics, sizing, price points – and absolute confidence in product performance post launch.