Balancing the practical and the emotional
In hospitality, the balance of function and emotion, matters above all. Price, convenience, comfort on the one hand; tailored experiences, emotional warmth and delight on the other. We worked with a global group to unpick the balance of these areas, at the global and local level.
What we did
Where to focus for comms and experience? It was local that mattered. The global brand could unite and add value to each location brand, but it was the practical, on the ground aspects that were driving value share. So our client refocussed that. This is what we do. We uncover what matters and prioritise it for you. We cut to the chase, and focus on the actions for growth.
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