Sexual Wellbeing. Every body needs it, but how do you sell it?
Needs vary hugely across people within one country, yet alone the 7 major markets our client needed to master. How to bring a global positioning to life in each market? Which messages to dial up? How to retail? How to disrupt a category caught between practicality and social acceptability? We went back to basics. Explored needs. Understood the practical realities. The emotions. The fears. We went into store. We used tech to let people share their true selves and needs without embarrassment. Then we brought it all together in video nuggets. Easy to view and share around a global stakeholder network. And so the strategy moves forwards. It’s about making the complex simple. It takes a senior, commercially savvy team and nimble team. Able to use whichever method, but distil it into insight that drives action.
Case study: The smell of ‘Shine’ – dishwasher tablet fragrance testing
Our client wished to benchmarl8 new fragrance submissions suitable for dishwasher products submitted from a range of fragrance houses, against 2 current benchmarks.
The ultimate objective was to understand which two fragrances delivered the best results and appealed to consumers perceptions of evoking the smell of ‘shine’.
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