Case study: The smell of ‘Shine’ – dishwasher tablet fragrance testing

The Challenge

Our client wished to benchmarl8 new fragrance submissions suitable for dishwasher products submitted from a range of fragrance houses, against 2 current benchmarks.

What we did

The ultimate objective was to understand which two fragrances delivered the best results and appealed to consumers perceptions of evoking the smell of ‘shine’.