Local Nuances in a Global Landscape - Blue Yonder

CASE STUDY

Industry: Hospitality

Location: UK

Solution: Brand Mapping

“The insights provided were invaluable. They didn’t just shed light on what our customers want but made it clear how those desires vary across regions. By understanding the balance between our global brand’s appeal and local needs, we’re now better positioned to deliver exceptional experiences.”

Balancing the practical and the emotional

The Challenge:

In hospitality, striking a balance between function and emotion is paramount. Price, convenience, and comfort compete with tailored experiences, emotional warmth, and delight. Our task was to help a global group decipher the equilibrium of these elements, both globally and locally.

The Solution:

Our exploration revealed that local nuances held significant importance. While the global brand offered a sense of unity and added value to each location, it was the practical, on-the-ground facets that were truly driving value. By recognizing this, we presented a clear path for our client to refocus their efforts.

The Result:

By honing in on the essential components and prioritising them, we enabled our client to target their communications and experiences more effectively. The result was a clearer, more actionable strategy that aimed directly at growth opportunities.