Key Takeaways in AI, Agility, and Emotion in Research
Episode Five
Fresh from Pangborn 2025 in Philadelphia, Richard Heath (Managing Director), Kate Binner (Head of R&D), and Ellie Atack (Fieldwork Manager) share their biggest takeaways from one of the world’s most influential conferences in sensory and consumer science.
From cutting-edge AI applications to lively debates on emotion versus liking, they explore the ideas and innovations that are set to shape the future of product research and development.
Key Themes:
- AI in research – where it adds value and where human expertise is still essential
- Agility in product testing – balancing speed with smarter decision-making
- Emotions vs liking – exploring what truly predicts consumer behaviour
- Netnography – using online communities as a source of fresh insights
- Standout case studies – from bots in IDIs to AI-generated sensory profiles
If you would like to discuss any of these trends further, please don’t hesitate to contact Richard by email at [email protected]
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