We are delighted to announce that Polly has joined our qualitative team as Associate Director, bringing with her a wealth of expertise and a passion for uncovering human insights.
Polly joins us from Truth Consulting, where she played a pivotal role in delivering strategic qualitative work across a wide range of sectors. Her background combines rigorous thinking with creative storytelling, enabling clients to better understand their audiences and make more informed decisions.
With years of experience working closely with global brands, Polly has developed a reputation for navigating complex briefs with clarity and confidence. Her work has spanned everything from brand positioning and innovation to cultural insight and behavioural understanding.
Polly’s arrival strengthens our qualitative offering and reinforces our commitment to delivering thoughtful, impactful research that drives real-world change. She’s already making her mark and we’re excited about the perspective and energy she brings to the team.
Polly said, “It’s great to be here at Blue Yonder, everyone has made me feel so welcome and I already feel at home. Joining the team has been an incredibly rewarding experience, and I’m excited for what’s to come.”
Blue Yonder’s Head of Qual and People, Karen Schofield, expressed – “Polly’s background in strategy means she brings a fresh perspective to R&D research. Her genuine interest in people and products is infectious, and she’s had an immediate positive impact on both our clients and team.”
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