Pre-screening for the big validation in fragrance

A Big Challenge:

To find a new fragrance able to compete better with strong performing competition.

The Challenge:

There were dozens of options. Too many to put into final stage validation. The final HUT was required and would be high pressure to select a winner.

The Solution:

SprintAI #1

Used primarily as a screener to gain confidence that a strong option was present.

The test removed several poor options in a low-cost agile approach.

SprintAI also found 2-3 lead strong options, which were taken forward with confidence.

Impact:

Commercial: ensured minimal wasted development time and money, as well as ensuring the 6-figure final validation test was well spent.

Emotional: team entered final validation testing confident of gaining the result they needed.