Pre-screening for the big validation in fragrance

A Big Challenge:

To find a new fragrance able to compete better with strong performing competition.

The Challenge:

There were dozens of options. Too many to put into final stage validation. The final HUT was required and would be high pressure to select a winner.

The Solution:

SprintAI #1

Used primarily as a screener to gain confidence that a strong option was present.

The test removed several poor options in a low-cost agile approach.

SprintAI also found 2-3 lead strong options, which were taken forward with confidence.

Impact:

Commercial: ensured minimal wasted development time and money, as well as ensuring the 6-figure final validation test was well spent.

Emotional: team entered final validation testing confident of gaining the result they needed.

Ready to accelerate your product testing?

Let’s talk about how our agile solution can help you make faster, data-driven decisions, contact [email protected]